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October 30, 2012
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Today's Buzz 
  • Sandy takes social networks by storm
    Social media users shared comments, rumors, updates and images as Hurricane Sandy and its remnants lashed the East Coast, with the hashtag #Sandy racking up 4 million Twitter mentions with a potential reach of 3 billion people, according to a Radian6 analysis. Instagram said tens of thousands of storm-related images were uploaded to its network. USA Today (10/30) LinkedInFacebookTwitterGoogle+Email this Story
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Network Update 
  • Yammer's enterprise social graph consolidates chatter
    Microsoft's Yammer has announced an Enterprise Graph for social application integration, David F. Carr writes. Yammer will be more deeply integrated with Microsoft Dynamics customer relationship management and cloud apps. The goal is "not just how to enable all apps to be social but also to solve this problem of social network sprawl," Yammer co-founder David Sacks said at the YamJam conference. InformationWeek/The BrainYard blog (10/29) LinkedInFacebookTwitterGoogle+Email this Story
  • Facebook promises action over documents at heart of ownership lawsuit
    The arrest of Paul Ceglia, a former business associate of Mark Zuckerberg who claimed to own half of Facebook, isn't the end of the lurid story, lawyers for the social network say. Questions must be answered about why a string of world-class lawyers agreed to take Ceglia's case, Zuckerberg and Facebook lawyer Orin Snyder said in a statement. "Now that Ceglia is being brought to justice for his crimes, Facebook intends to hold accountable all of those who assisted Ceglia in this outrageous fraud," they said in the statement. The New York Times (tiered subscription model)/DealBook blog (10/29) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
  • Bloomingdale's uses video to reach out to fashionistas
    Bloomingdale's is working with Touchstorm to create branded Web videos discussing fashion trends and designers. "Nothing can hook you and pull you in like video," Touchstorm's Sean Womack says. “Hearing from people, seeing the product worn and moving, seeing how to put together a look -- all of this engages an audience emotionally and builds a relationship with the brand." Luxury Daily (10/29) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
The Takeaway 
  • 3 ways U.S. Cellular uses social media to drive national sales
    U.S. Cellular takes its social media cues from its "renegade social media guru," Sharif Renno, whose social media outreach helped drive a 22% increase in sales in the Milwaukee market, Andy Sernovitz writes. To replicate that success on a national scale, social media manager Jessica Masterson trains employees to use social media in a human, relatable way, and to seek local connections with customers. SmartBrief/SmartBlog on Social Media (10/30) LinkedInFacebookTwitterGoogle+Email this Story
  • Build a better board through social media
    Better due diligence and renewed commitment are crucial as companies seek to improve the quality of their boards and corporate governance, Mark Rogers writes. One step to a better board is to use social networks, including LinkedIn, as a first step in finding candidates rather than as a last-ditch background check. "Your search does not have to revolve around the connections of your executives and fellow board members," he writes. SmartBrief/SmartBlog on Leadership (10/29) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • The agony and the ecstasy of competitive eating
    Competitive eating has a dedicated fan base, with some devotees hero-worshiping the best eaters and cheering as contestants pack away dozens of sandwiches, hot dogs, cupcakes and wontons at a sitting. "It's not pretty. But it is beautiful," aficionado Sam Barclay says. GQ (11/2012) LinkedInFacebookTwitterGoogle+Email this Story
Editor's Note 
  • Show your love for SmartBrief and share us with your network
    If you love reading SmartBrief on Social Media each day, why not share this resource with your colleagues? Write a recommendation on LinkedIn and let your professional network know about the easiest way to stay up-to-date on the latest social media news. LinkedInFacebookTwitterGoogle+Email this Story
Position TitleCompany NameLocation
Account ExecutiveCollective Digital StudioLos Angeles, CA
Sr. Business Leader, Social Media (Content and Engagement)VISAFoster City, CA
Click here to view more job listings.

Treat your customers like neighbors."
--Andy Sernovitz, writing in SmartBrief's SmartBlog on Social Media
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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