| October 5, 2012 | News for the cable and broadband industry |
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- Cablevision, Disney reach carriage deal
Cablevision and the Walt Disney Co. have agreed to a long-term carriage pact that includes on-demand services. Financial terms were not revealed. The agreement covers ESPN 3D, the forthcoming ABC News-Univision channel and about 70 other networks and services. The deal also calls for a "fast-forward-disabled" feature for ABC On Demand that prevents viewers from skipping ads. Adweek
(10/4), The Wall Street Journal/Dow Jones Newswires
(10/4)
- FCC is expected to take action to end program-access rules
The Federal Communications Commission is expected to take action today on a proposal that would scrap rules prohibiting cable providers from reaching exclusive deals with networks they own. The order to sunset the regulation is likely to include a six-month "shot clock" for the FCC to address complaints. In addition, the FCC wants to amend its classification of a "buying group," so that the National Cable Television Cooperative will be able to make program-access complaints without taking on "full liability for payments due to programmers under a master agreement," as the current rule states. Broadcasting & Cable
(10/4), Broadcasting & Cable
(10/4)
- OWN starts to build some momentum
Oprah Winfrey's OWN network, during the July-September period, showed its biggest audience increase yet, tallying a 71% boost among women 25-54 for the total day and a 58% increase among the same group for prime time, compared with the same period in 2011. The network also is planning its first scripted series, with Tyler Perry at the helm of a pair of shows for 2013. "There's still a lot of work to be done, but I think they're definitely making a lot of improvements," said analyst Derek Baine. "Oprah herself is paying a lot more attention. I think you'll see steady improvement, but I think it will still take a couple of years, probably, to get to where they wanted to be as a network." TheWrap.com/The Box blog
(10/4)
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| Eye on Video |  |  |
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- Netflix will unveil first TV series on Feb. 1
"House of Cards," an original TV series that will be a first for Netflix, will debut on Feb. 1. The drama stars Kevin Spacey and Robin Wright, and all 13 episodes will be released at the same time. CNET
(10/4)
| Marketing Trends |  |  |
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- Ford went back to the drawing board for C-MAX hybrid spots
Ford's marketing campaign for its new hybrid C-MAX will tap into the Italian animated-line style of cartoonist Osvaldo Cavandoli ("La Linea"). Spots will go up against Toyota's Prius v by boasting of C-MAX's miles-per-gallon ratings and higher horsepower. An online series will tap into "The Hunger Games" phenomenon with comedy videos called "The Hybrid Games," in which events such as passing 18-wheelers are treated as sports competition. MediaPost Communications/Marketing Daily
(10/4), Reuters
(10/4)
| Advanced Products |  |  |
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- CableLabs will give sneak peak of DOCSIS 3.1
CableLabs, during an Oct. 18 session at the Society of Cable Telecommunications Engineers' Cable-Tec Expo in Orlando, Fla., will offer the first public demonstration of its DOCSIS 3.1 technology. It promises to give cable providers the ability to provide data speeds of 10 gigabits per second on the downstream. Multichannel News
(10/4)
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CTAM Summit peaks with top speakers in Orlando
On Thursday, CTAM announced it has secured Alice Norsworthy, executive vice president of marketing and sales at Universal Orlando Resort, as an opening-day keynoter for the annual CTAM Summit, to be held in Orlando, Fla., Oct. 14 to 16. Norsworthy, who has been recognized by Advertising Age as one of America's "Top 50 Marketers," augments the line-up of other "top" CTAM Summit and Insights speakers. They include: Nomi Bergman -- named to CableFAX Magazine's "Top 100" cable executives list, Deepak Chopra -- heralded by Time magazine as one of the "Top 100 Heroes and Icons of the Century," Charlie Collier -- named as one of the "Top Ten Television Executives of the Year" by The Wrap and on the CableFAX 100 list for five consecutive years, and David Gregory -- named one of "Washington's 50 Best and Most Influential Journalists" by Washingtonian Magazine.
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Breaking Hollywood rules
Find out how the traditional progression of media windows is challenged and about the potential to monetize digital video growth from Jon Feltheimer, CEO of Lionsgate, the studio behind "The Hunger Games" and cable hits such as "Mad Men" and "Weeds," at CTAM Summit on Monday, Oct. 15. Register now.
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| Position Title | Company Name | Location |
| Marketing Manager | Turner Broadcasting System, Inc. | New York, NY |
| Mobile Publisher Account Executive | LeadBolt | Los Angeles, CA |
| Business Operations Manager | Click! Network | Tacoma, WA |
| Advertising Account Executive | LeadBolt | Los Angeles, CA |
| Director of Commercial Product | Atlantic Broadband | Quincy, MA |
| Senior Product Manager | Atlantic Broadband | Quincy, MA |
| Weekend Meterologist | Broadcast | Phoenix, AZ |
| VP - Engineering | Confidential | Multiple Locations, United States |
| VP - Financial Planning | Confidential | Westchester, NY |
| Morning Anchor/MMJ | Broadcast | Phoenix, AZ |
| Customer service Representative/Bookkeeper | Duval Srt Couture | New York, NY |
| News Director | Broadcast | Phoenix, AZ |
| Multimedia Journalist | Broadcast | Phoenix, AZ |
| Vice President/General Manager, Business Services | Atlantic Broadband | Multiple Locations, United States |
| Executive Producer Investigations/Consumer | Broadcast | Phoenix, AZ |
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