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January 7, 2013
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Problem. Solved. 
  • A burger company's post-bankruptcy rebound
    Fatburger CEO Andy Wiederhorn has been able to get his hamburger business back on track after resorting to bankruptcy filings for two of its subsidiaries. The restaurant company has been able to reduce its debt and move to a franchise model. It has also become active in overseas markets, where more capital is currently available. Entrepreneur online/The Daily Dose blog (1/4) LinkedInFacebookTwitterGoogle+Email this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

Marketing 
 
  • 5 marketing trends to follow this year
    Inbound marketing is likely to become increasingly important in 2013, Lisa Barone writes. "Businesses can no longer expect to earn an audience by shouting at them or 'interrupting' their daily activities." In addition, companies will analyze the data available to them and take a smarter approach to social media marketing, she writes. Small Business Trends (1/2) LinkedInFacebookTwitterGoogle+Email this Story
  • 3 steps to developing your company's content-marketing plan
    If you're looking for a way to organize your content-creation efforts, you can get started by planning out which themes you want to address this year, John Jantsch writes. Then, use this information to plan out how you are going to use delivery platforms such as your newsletter or your blog. This approach "changes the lens you use to view all the information that comes at you all day long," he writes. Duct Tape Marketing (1/3) LinkedInFacebookTwitterGoogle+Email this Story
Whitepaper: SDN: How do you get there from here?
Are the growing data needs of mobile, cloud, big data and social threatening today's enterprise networks? Scalable processes, a phased integration approach and the appetite to optimize over time are key components of a modern network. It's how agile organizations prepare for the data needs of tomorrow.
Explore the whitepaper to start down the path toward SDN.

Management 
 
  • How to become a better leader
    As a leader, you need to work with others to identify the company's goals and strategies to achieve them, writes Douglas Conant, former CEO of the Campbell Soup Company. "By seeking and valuing their perceptions, you increase their commitment, confidence, and the likelihood of getting traction when it is time to execute." It's important to give your employees some degree of autonomy when it comes to execution, he writes. Harvard Business Review online/HBR Blog Network (1/4) LinkedInFacebookTwitterGoogle+Email this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Money 
  • Why you should give charity requests a deliberate "yes" or "no"
    In general, it's a good idea for businesses to reply to donation requests from charities, even the reply is a "no," writes Michael Hess. You can do so by sending a short form letter or by directing them to information on your businesses charitable giving practices on your website, he explains. "The courtesy of any reply ... makes your business stand out as a caring and responsive corporate citizen." CBS MoneyWatch (1/4) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Have your skills reached a plateau?
    After a certain amount of training, workers tend to reach a plateau where they continue gaining experience without getting any better at their jobs, experts say. Advancing past this plateau is how super-talented professionals separate themselves from everyone else. The key to doing this is to dedicate time each week to practicing a task that expands your skills. The Wall Street Journal/At Work blog (12/27) LinkedInFacebookTwitterGoogle+Email this Story
  • Key tech projects for the New Year
    Several technological projects might help you to improve your company's operations in 2013. It's a good idea to back up your files, encrypt critical data and focus on improving the security of your small business, Paul Mah writes. Small Business Computing (1/4) LinkedInFacebookTwitterGoogle+Email this Story
Most Read 

Top five news stories selected by SmartBrief on Small Business readers in the past week.

  • Results based on number of times each story was clicked by readers.
Just for Fun 
SmartQuote 
Businesses that get more serious about content will see great gains, both from the searchers who consume it and the search engines who can’t help but rank it."
--Lisa Barone, vice president of strategy at Overit, writing at Small Business Trends
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.
 

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