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March 6, 2013
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  Top Story 
  • Opportunity amid fragmentation for middle-ground developers
    Developers interested in reaching a threshold of 80% active connected mobile devices have to deal with 156 types, a Flurry report said. Developers have to decide if they are going to stick to the predominant Apple and Android platforms, and risk offending reviewers by exclusion, forgo global application sales or spend all their time testing and optimizing, Darrell Etherington writes. "The changing nature of app development likely means there's more opportunity for a middle ground player, one that learns from the last generation of cross-platform app development tools," Etherington writes. TechCrunch (3/5), CNET/Internet & Media blog (3/5) LinkedInFacebookTwitterEmail this Story
  Developer Economics 
  • Tumblr adds mobile ads, says it expects a profit
    Tumblr says it expects to turn a profit for the first time this year after expanding its advertising service to include mobile ads. Officials say the company will avoid launching a standard ad network and will instead focus on providing brands with tools for creative promotional work. "We're not bringing them a template or format to complete," says Lee Brown, sales head. "We're giving them a canvas. That takes a lot of time and a lot of thought." Bloomberg (3/5) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Opinion: Mobile performance attribution is still lacking
    The mobile industry has to solve the problem of mobile performance attribution highlighted by Apple's continual rejection of tracking despite a lack of better alternatives, HotelTonight director of mobile marketing Adam Grenier writes. Traditional means of tracking using cookies has its shortcomings and mobile privacy remains "a hypersensitive issue," he writes. Grenier discusses less-than-favorable options and suggests using an approach merging them. VentureBeat (3/5) LinkedInFacebookTwitterEmail this Story
  • Scringo says its SDK nearly doubles time spent in apps
    The Scringo free software development kit is designed for developers concerned about the continued use of their applications after download, writes John Koetsier. The toolkit includes features such as in-app user messaging, alerts when app users are nearby, an app activity feed with an action button and developer feedback that's interactive, Koetsier writes. "We're here to manage three problems for app developers: Reach (or distribution), retention, and revenue," says Scringo's Ran Avrahamy, who adds that applying Scringo expanded the time spent in apps as much as 97%. VentureBeat (3/5) LinkedInFacebookTwitterEmail this Story
  Regulation & Policy 
  Industry Spotlight 
  • Dial Global to extend ads to mobile with SoundHound
    The Dial Global radio network is aligning with the SoundHound application on an agreement to bring radio ad campaigns to mobile devices, writes Jason Del Rey. Listeners will hear a prompt to use the SoundHound for Radio platform, and then will have a window of a few hours to utilize the app's sound-recognition ability. "Once they do so, they will be greeted with elements such as exclusive content, contest-entry forms or other sponsored promotional opportunities," writes Del Rey. Advertising Age (tiered subscription model) (3/5) LinkedInFacebookTwitterEmail this Story
  App Developers Alliance News 
  • PandoMonthly Presents: A Fireside Chat with Danny Rimer (San Francisco, Calif., March 7)
    If you are starting a company and you don't know Danny Rimer, you should buy a ticket right this second! In addition to a knack for getting into deals that few VCs can, Rimer is a real thought leader. He helped build Index into the preeminent London venture firm. He was an early backer of Skype when few other VCs were interested and one of the first to embrace the open source movement in the mid-2000s, backing some of the most important companies in the space including MySQL. Register here. LinkedInFacebookTwitterEmail this Story
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American writer, speaker and activist

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