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October 23, 2012
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The ClickBank Internet marketing newsletter providing weekly updates on the industry trends

  Industry News 
  • Pay-per-click campaigns become more complex, costly
    Small businesses have had to adapt as the cost of pay-per-click advertising has surged in recent years, leading some to scale back on their use of the strategy. "The only way for smaller advertisers to get an edge is to spend a lot of time improving the quality and relevance of their ads," said Richard Stokes, the founder of AdGooroo. "The problem is that everyone else is doing that as well." The New York Times (tiered subscription model) (10/17) LinkedInFacebookTwitterEmail this Story
  • Timing is everything, e-mail marketers say
    Precisely controlling the timing of e-mail blasts is crucial to increasing engagement, driving revenues and beating out competitors, e-mail marketers said in a recent StrongMail survey. That's particularly true when e-mails are triggered by consumer actions as more than 4 in 10 marketers said they expected automated response e-mails to go out within a minute of a consumer's initial action. eMarketer (10/22) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trend Watch 
  • Businesses are on track to spend $559 billion online in 2013
    Businesses are shopping online just as much as consumers are and they're spending more, according to a new report from Forrester Research. The study predicts businesses will spend $559 billion on online purchases next year, more than twice the amount consumers are expected to spend. Internet Retailer (10/18) LinkedInFacebookTwitterEmail this Story
  • Mobile holiday shopping to nearly double this year
    E-commerce should account for a third of holiday shopping this season -- up from 25% last year -- and the mobile proportion of that shopping is on pace to nearly double to 21%, according to research by the e-tailing group and e-commerce service provider MarketLive. Roughly 4 in 10 mobile shoppers plan to use their devices for cost comparisons and sales research. eMarketer (10/22) LinkedInFacebookTwitterEmail this Story
  • Other News
  Legal & Policy News 
The importance of money flows from it being a link between the present and the future."
--John Maynard Keynes,
British economist

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