| News for advertising, marketing and media professionals |  |
| Top Story |  |  |
|
- Top-level domains could mean the return of a "chaotic" Web
The launch of new top-level Web domains could force many companies to spend extra cash protecting their brands online, experts say. The launch, which begins in April, is expected to be "expensive and chaotic," one lawyer says. Adweek's Katy Bachman notes, "Without added protections, advertisers fear the worst. But in the end, it could be consumers who suffer the most if they can't trust or find a brand name on the Internet." Adweek
(2/18)       
| Marketing Trends & Research | | |
|
- Can data strategies drive retail in a digital age?
 Social media offers retailers a rich source of data that can be used to tweak their omnichannel strategies, tailor the shopping experience to the customer and boost both in-store and online sales, writes Farsite CEO Michael Gold. For example, a recent study showed a retailer's Facebook "likes" correlated with online sales, while Foursquare check-ins indicated in-store shoppers. SmartBrief/SmartBlog on Social Media
(2/18)
- Why native advertising and inbound marketing go hand-in-hand
Native advertising is not simply advertorial by another name, writes Steve Hall. If it's done correctly, it should include relevant, valuable, useful information, and ought to be coupled with inbound marketing to be properly activated as part of an overarching strategy that includes pay-per-click, promoted posts and tweets, optimized landing pages, and marketing automation. "[Y]ou'll be far more effective ... when you offer valuable, usable, actionable information on why a person should consider your products/services rather than just screaming at them that they should just trust you and buy because you told them to," Hall writes. HubSpot.com/Inbound Marketing Blog
(2/18)
| Company Watch | | |
|
- Google helps SMBs get started online
Google is helping small businesses build free websites, and is giving away coupons for its AdWords service to sweeten the deal. More than half of SMBs still don't have websites, so it's in the search giant's interest to help SMB owners get started, explains Scott Levitan, Google's director of small-business engagement. The Washington Post
(2/18)
| Agency News | | |
|
- C-SPAN enlists Atlantic Media for a new digital strategy
Atlantic Media Strategies is consulting with C-SPAN on a new digital-properties strategy. Atlantic has provided similar services to Foreign Affairs magazine and the Living Cities collaborative. "We have a significant digital presence at C-SPAN.org, and we're looking forward to working with Atlantic Media to improve our offerings to further our public service mission," says C-SPAN Vice President of Digital Media Barkley Kern. MediaPost Communications/MediaDailyNews
(2/14)
| Marketer News | | |
|
- Marketers will soon need more than a clever tweet to stand out
Quick-thinking Twitter reactions to events, such as Oreo's moves during the Super Bowl's electrical issues, are getting attention as brilliant marketing, but that may change as more marketers take up the practice, experts say. "From now on, brands are going to have to do a lot more to stand out because the pool of real-time participants is going to get crowded," says Shama Kabani of The Marketing Zen Group. Starbucks' use of a snowstorm to run a promotion -- turning Twitter into a call-to-action -- may be the sort of moves marketers have to make to distinguish themselves on social media, writes Christopher Heine. Adweek
(2/18)
 |
|  |
| The Buzz(CORPORATE ANNOUNCEMENTS)
 |
|
|
Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.
 |
| |
 |
|  |
| Interactive Media | | |
|
| IAB News | | |
|
- Want to know more about the IAB Digital Media Sales Certification?
The January window has ended and the next test window starts April 1. Take a giant step in your career by taking the IAB Digital Media Sales Certification exam. Hundreds of your colleagues are already certified and making a difference -- for themselves and their company. For further details and to find out if you are eligible, please visit our website.
|
|
 |
| Position Title | Company Name | Location |
| Digital Marketing Manager | NCC Media | New York, NY |
| Manager, Client Services-Sales Planning | Pandora Internet Radio | Oakland, CA |
| Director of Sales, East Coast | deviantART | New York, NY |
| Audience Development Manager | SmartBrief | Washington, DC |
| CHEMICALS EDITOR | SmartBrief | Washington, DC |
| Project Manager, Digital Media Products & Development | SmartBrief | Washington, DC |
| Senior Account Executive, East Coast | TheStreet, Inc. | New York, NY |
|
| Click here to view more job listings. |
|
|
| SmartQuote | | |
|
 | Everything that lives, lives not alone, nor for itself."
--William Blake,
British poet and painter
|
| |
| |
|
Read more at SmartBrief.com |
|
A powerful website for SmartBrief readers including:
|
|
|
|
| |
| |
| | Recent IAB SmartBrief Issues:
- Monday, February 18, 2013
- Friday, February 15, 2013
- Thursday, February 14, 2013
- Wednesday, February 13, 2013
- Tuesday, February 12, 2013
| | | Lead Editor: Jesse Stanchak
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | |
| |
|
| © 1999-2013 SmartBrief, Inc.® Legal Information |
|
