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December 27, 2012
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Latest news on mobile apps

  Industry Highlights 
  • Fab meets a mobile-shopping goal with Christmas milestone
    More than half of Fab's Christmas Day revenue was generated via mobile devices, a milestone for the fashion-shopping site. Fab redesigned its iOS interface in October to be more user-friendly and social. Earlier in the year, founder Jason Goldberg predicted that at some point in 2012, mobile shopping would outweigh other sales. TechCrunch (12/26) LinkedInFacebookTwitterEmail this Story
Lee Child, author of the Jack Reacher series, acclaimed author Roxane Gay, singer/songwriter Aimee Mann and 11 other world renowned creative minds collaborate to tell the ultimate story of the modern workplace - filled with suspense, passion and paperclips. Get the Story.
  Marketing & Monetization 
  • 3 ways to make apps work better for you
    Marketers have to be proactive instead of reactive to maximize the potential of mobile proliferation, Jeremy Black writes. Use app-generated data to customize communications, and influence and up-sell customers in market. Target customers with intelligently segmented and localized push messages. And consider creating internal applications that can help the sales team convert browsers into buyers and manage existing customer relations better, Black writes. (12/27) LinkedInFacebookTwitterEmail this Story
Report: Top 100 E-Retailers’ Email Strategies
Find out how leading e-retailers are using email to welcome new users, recover abandoned shopping carts, and grab customer attention. Learn what companies are doing right, what they can do to improve engagement, and get recommendations on how to make your emails stand out. Download the report
  Wireless Ecosystem 
  • Microsoft joins Sony in closing mobile gaming in South Korea
    A sign-in technicality combined with a South Korean law regulating online gaming by minors has forced Microsoft to shutter its mobile application store for those younger than 18 years old. The government is trying to prevent gaming addiction among youth by restricting gaming hours, but sign-ins serving XBox Live and the Windows app store made time restrictions unwieldy. Jinho Song, a Microsoft interactive entertainment business director, says the law requires an age-verification system. Sony earlier closed its PlayStation Network in South Korea over the same issues. News Service (12/26) LinkedInFacebookTwitterEmail this Story
  • Other News
Gartner Symposium/ITxpo
At Gartner Symposium/ITxpo, the world's top CIOs gain a strategic view of the emerging trends shaping IT and business. Experience the value of Gartner analysts, industry experts, peers and solution providers, and learn how to achieve greater impact as a leader. Learn more.
  Marketers Needs 
  • GEICO adds interactive features to its iPad app
    GEICO has improved its iPad application with features such as one-touch pay and interactive insurance charts, Rimma Kats writes. GEICO customers can upload pictures of their vehicles as well as the authorized drivers, says Pete Meoli, the company's mobile manager. (12/27) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Why 2012 was a difficult year for HTML5
    HTML5 started 2012 "on the cusp of ubiquity," but then the platform "took a step back in developer acceptance" as the year progressed, writes Dan Rowinski. With Facebook, Apple and many game developers now favoring native applications, it's been left to open-source groups such as Mozilla to carry HTML5 forward, he writes. ReadWrite (12/26) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: Going mobile -- Top 3 privacy tips for 2013 (Feb. 6)
    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • Register to Attend the CMO Exchange and Hear from MMA CEO, Greg Stuart (Jan. 27-29)
    The CMO Exchange in a unique content-rich forum that provides a true peer-to-peer networking opportunity to strategize and learn best practices with some of the most admired brands in the world. The event has been designed to bring together a dynamic community of CMOs and senior marketing executives from leading Fortune 1000 companies. There are no costs to participate. To learn more and receive your invitation visit CMO Exchange. LinkedInFacebookTwitterEmail this Story
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People who lean on logic and philosophy and rational exposition end by starving the best part of the mind."
--William Butler Yeats,
Irish poet and playwright

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