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November 9, 2012
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Setting the Example 
  • N.C.'s Research Triangle Park to undergo sustainable transformation
    North Carolina's 7,000-acre Research Triangle Park will undergo a strategic transformation that will "maximize efficiency, mobility and synergy among the region’s universities, businesses and governments" and realize the Research Triangle Foundation's "commitments to environmentally sustainable development," according to this piece. Work includes refurbishment of existing structures and the creation of mixed-use urban hubs and multi-tenant clusters. Inhabitat (11/8) LinkedInFacebookTwitterGoogle+Email this Story
Creating Accountability 
Green Marketing 
  • Funny cat videos make green messaging more palatable
      
    YouTube/WWFCanada
    Retailer Loblaw Cos. is hoping to tap into the Internet's love of cat videos with a World Wildlife Fund-backed ad campaign touting its green credentials. The first video features Norman, a feline "eco warrior" who plays with cellophane, plastic bottles and cardboard boxes while a voiceover explains Loblaw's sustainable-seafood policies. The Globe and Mail (Toronto) (tiered subscription model) (11/8) LinkedInFacebookTwitterGoogle+Email this Story

The Responsible Leader 
  • CSR programs help attract top talent, companies say
    Companies with strong corporate-social-responsibility programs have workers with higher morale and greater loyalty, a Society for Human Resources Management study says. Millennials especially are attracted to companies where they can participate in sustainability efforts, companies say. "Eighty percent of our employees volunteer. If we ever stopped it, they would revolt," said Michelle Russo of Discovery Communications. CNN (11/8) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • Poll shows most Americans are supportive of renewable energy
    Most Americans are in favor of renewable-energy development and tax incentives for developers of renewable-energy technologies, according to a recent Texas A&M University National Energy Opinion Poll. Of those polled, 59% were also in favor of increased funding support for research and development of renewable-energy technologies, said John Pappas, associate director of the A&M Energy Institute. FuelFix.com (11/8) LinkedInFacebookTwitterGoogle+Email this Story
Engage. Innovate. Discuss. 
  • Why bosses should be both caring and daring
    The best leaders are both highly sensitive to their employees' feelings and determined to challenge them to take real risks toward achieving their potential, write George Kohlrieser, Susan Goldsworthy, and Duncan Coombe in this book excerpt. "Listening and inquiry ... help a leader encourage appropriate risk taking," they write. SmartBrief/SmartBlog on Leadership (11/2) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
Organizations are realizing that sustainability is a marketing opportunity."
--Steven Price, senior director of conservation science and practice at WWF Canada, as quoted in The Globe and Mail
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