| September 11, 2012 | News for the confectionery industry |
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| Market Trends |  |  |
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- Oreo wants to twist off a conversation a day for centennial
Oreo is promoting a different cookie each day for 100 days as part of its centennial promotion. The "Daily Twist" campaign, from an agency team of Draftfcb New York, 360i, Weber Shandwick and MediaVest, is intended to spark social media conversation by inventing a cookie to match whatever is trending, rather than sticking to a prescribed schedule. "Whether it's entertainment, utility, inspiration or humor, we're always testing the value of the relevance to drive the most interactions and valuable conversations with Oreo fans," says 360i President Sarah Hofstetter. Advertising Age (tiered subscription model)
(9/10)     
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Limited-edition Oreos have candy corn filling: Kraft has introduced vanilla Oreos with candy corn-flavored yellow and orange filling for Halloween. The cookies are being sold exclusively at Target stores. New York Post
(9/10)
- Kellogg's crafts simplicity message for cereals
Kellogg's "Goodness of a Simple Grain" campaign through Leo Burnett, Lapiz and digital agency VML harkens to the back-to-basics trend by reminding consumers of the healthy simplicity of Raisin Bran, Corn Flakes and Rice Krispies. One spot, which broke on Hispanic television before its general market debut, includes a real version of Kellogg's iconic rooster, reminds consumers that Corn Flakes has only four ingredients and uses the copy "from the seed to the spoon." Adweek
(9/10)
| Diet & Health | | |
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- Study: Obese children ages 9 and up eat fewer calories
Overweight or obese children ages 9 and older eat fewer calories than their normal-weight peers, but the opposite is true for younger children, a University of North Carolina School of Medicine study found. The report in Pediatrics said a focus on caloric intake may be appropriate for treating younger overweight children but older ones should work to become more active. MedPage Today (free registration)
(9/10)
| Association News | | |
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2012 Confectionery & Snack Source Book released
NCA, in partnership with MultiView, has released the 2012 edition of The Confectionery & Snack Source Book, a digital resource that allows customers to search products and services specific to the confectionery industry. To feature your company and communicate your message, e-mail NCA.
| Science & Technology | | |
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- MGP debuts biodegradable resin
MPG has introduced Terratek BD biodegradable resins, made with wheat-based and corn-based products, for consumer packaging, said to provide better heat tolerance than resins currently on the market. "We view this as a significant breakthrough in that it can open new doors for the development of end-user products that maintain their physical integrity under moderate to high heat conditions," said Mike Parker, sales manager and bioplastics product developer. FoodProductionDaily.com (France)
(9/10)
| Regulatory Update | | |
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- Sugar program protects producers, burdens confectioners
Several studies released over the past decade have estimated that the federal sugar program -- part of the Farm Bill set to expire Sept. 30 -- is costing American consumers about $2 billion per year and eliminating about three confectionery manufacturing jobs for every U.S. sugar-growing job it protects. Opponents of the program, however, have had little success with reform efforts because of the heavy donations sugar growers funnel to both major U.S. political parties. Cane farmer Rick Roth argues that they need "some type of safety net" to hedge against global sugar competitors. WMFE-FM (Orlando, Fla.)/Center for Investigative Reporting
(9/9)
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