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- Fitness, wellness apps grow into a healthy category
Strava for cyclists, MapMyRun and Livestrong for runners, MyFitnessPal for exercisers and many others are part of a growing trend of health, fitness and wellness applications for smartphones. More than half of smartphone owners already access health information, according to Pew Research Center, and Apple's App Store now lists more than 250 apps in the category. The Sacramento Bee (Calif.)(free registration)
(11/16)     
| Developer Economics
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- Where mobile ads are, and where they can go
The fate of mobile advertising and sites such as Facebook, Twitter and Pandora are bound together, Ryan Kim writes. So far monetization methods are lagging behind interest in mobile, with online ads able to exploit tracking cookies and larger displays for higher rates, even though mobile is capturing the eyeballs. Even more important issues arise from ubiquitous employment of mobile search, the use of rich media in mobile ads, and banner ads that need to find the sweet spot between being too large and intrusive and too small to engage consumers. GigaOm
(11/15)
- Drawbridge bridges the retargeting gap between PCs, mobile
Consumers' individual habits and preferences can now be tracked from desktops and applied to their mobile experience with technology from Drawbridge. The tool aims to target mobile customers by using anonymous data about location, behaviors and Web history to match users' mobile and desktop Web experiences -- raising the value of cross-device ad campaigns. Forbes
(11/15)
| Toolbox
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- RIM to emphasize quality of apps, target many regions
Research In Motion will launch its BlackBerry 10 operating system early next year with about 100,000 applications by emphasizing the app library's appeal in multiple regions, CEO Thorsten Heins says. "The tactic we are deploying is by country and by region. We are aiming to have the most important 200 to 400 apps available, because many applications are regional and they really do have a regional flavor," he said. Heins told another interviewer that he is confident carriers will adopt the new BlackBerry phones in order to broaden their menus beyond Apple and Samsung, whose handsets dominate the market. Reuters
(11/15), GigaOm
(11/15)
| Regulation & Policy
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| Industry Spotlight
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| SmartQuote
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 | One thing I am convinced more and more is true and that is this: The only way to be truly happy is to make others happy. When you realize that and take advantage of the fact, everything is made perfect."
--William Carlos Williams,
American poet and physician
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