Reading this on a mobile device? Try our optimized mobile version here:

November 20, 2012
Sign upForwardArchiveAdvertise
Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Why "viewability" isn't a magic bullet
    The online ad industry has embraced "viewability" as a key metric for determining ad effectiveness -- but viewability alone doesn't do brands much good, writes Philipp Pieper. Brands need to demand not just viewable ad-placements, but also placements on clean, well-designed pages where their ads stand out and are likely to make a real impression. "A viewable impression in a cluttered environment is unlikely ever to be noticed," Pieper writes. Advertising Age (tiered subscription model)/DigitalNext blog (11/19) LinkedInFacebookTwitterEmail this Story
  • Mobile ad metrics guidelines released by IAB
    IAB, the Mobile Marketing Association and the Media Rating Council have released guidelines to help brands and publishers measure the reach and effectiveness of mobile advertising. The guidelines focus on moving toward standards for measuring mobile ad performance and encouraging the use of "viewable impressions" as a metric. MediaPost Communications/Online Media Daily (11/19) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Retailers embrace mobile couponing ahead of Black Friday
    Walgreens and Starbucks are teaming up for a mobile-couponing campaign on Black Friday this year, based on Walgreens' upgraded mobile-friendly in-store scanners. The pharmacy chain's customers will be able to play a "scratch off"-style mobile game to receive coupons and discounts on Starbucks' coffee products, which can then be redeemed in any Walgreens store. Adweek (11/19) LinkedInFacebookTwitterEmail this Story
  • Facebook e-commerce platforms seek Black Friday buzz
    Facebook e-commerce providers are looking to fuel interest in their services ahead of Black Friday. E-commerce platform Payvment will run four days of deals during the post-Thanksgiving holiday window, while gift-card service Wrapp is partnering with select retailers to let users give small gift cards to friends and family for free on Wednesday. ClickZ (11/19) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Is a Flash comeback in the cards?
    It's too soon to write off Flash, writes Christina Warren. Flash has had its ups and downs over the years, but along the way it's shown an ability to evolve, Warren argues. Now it's evolving from a video player into a platform to support next-generation Web tools, such as HTML5. Mashable (11/19) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Are breakpoints breaking your responsive designs?
    Too many designers are building responsive websites that work only for a set of predetermined screen sizes, writes Tom Kenny. It's better to futureproof your designs by creating sites that don't depend on fixed breakpoints, Kenny argues. "In a world where devices are changing at a rapid pace, we need to make sure that our designs don't break at any widths," he writes. Inspect Element (11/19) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Are you ready for Small Business Saturday?
    On the Saturday after Thanksgiving, shoppers are asked to patronize local small businesses -- but SMBs need to do more to raise their online profile in the run-up to the big day, writes Wiley Cerilli. A well-run search marketing campaign, a mobile-optimized website and a strong presence on social networks can help ensure you get plenty of foot traffic. The Washington Post/On Small Business blog (11/19) LinkedInFacebookTwitterEmail this Story
  Association News 
Learn more about WMA ->WMA Homepage  |  WebAwards  |  IAC Awards  |  News  |  Resources  |  Contact us

  Featured Content 

Subscriber Tools
Print friendly format | Web version | Search past news | Archive | Privacy policy

Associate Publisher:  Dena Malouf 202-407-7837
A powerful website for SmartBrief readers including:
 Recent Web Marketing Association SmartBrief Issues:   Lead Editor:  Jesse Stanchak
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2012 SmartBrief, Inc.® Legal Information