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September 12, 2012
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News for the private club industry

  Industry Update 
  • Golf course home sales start to rebound
    Golf course real estate development is finally experiencing a positive boost after several years stuck in a downward spiral thanks to flexible membership programs and competitively priced properties. The community in Tullymore Golf Resort in Standwood, Mich., sold 12 new single-family homes and three condos in the past seven months after no sales were made in the past two years. World Property Channel (9/7) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trend Watch 
  • Rapid rise in hotel demand, but price doesn't follow suit
    Hotels in the top 25 U.S. markets did not raise rates enough to match the strong demand growth they experienced this year through July, says Brad Garner, STR's chief operating officer, during a presentation at the fourth annual Hotel Data Conference. Room revenue in the top 25 markets grew 8.6% this year through July, while occupancy rose 3.2% year-over-year and average daily rate rose 4.7%. Garner says demand is expected to taper off soon. "The recovery is over for demand. It's not going to keep growing at 8%, 9%, 10% no matter what market you're in," Garner said. (9/6) LinkedInFacebookTwitterEmail this Story
  • Restaurants right-size portions to feed changing appetites
    Restaurant chains have taken heat for cutting portion sizes as recently as 2004, but high-profile anti-obesity campaigns, menu labeling laws and consumers' increasing focus on both physical and financial well-being have spurred growing demand for menus that offer the option of smaller portions. Chains from T.G.I. Friday's to California Pizza Kitchen to Ruth's Chris Steak House have added smaller, less pricey meals to the menu this year. Restaurant Management magazine (9/2012) LinkedInFacebookTwitterEmail this Story
  • Other News
  On the Green 
  • Cutting perks may disenfranchise private golf course members
    Private golf courses that are doing away with niceties such as complimentary toiletries, management informality and unlimited visits may find their once-loyal members making the switch to a nearby public course if they no longer value their membership. “Making cost and revenue budgets add up is increasingly difficult, so people chip away at the subtle benefits that set their club apart from golf facilities of comparable quality that allow public play," says Steve Graves, president of Creative Golf Marketing. Golf Business (9/2012) LinkedInFacebookTwitterEmail this Story
  • Other News
  Operations & Membership Management 
  • Manufacturing and service sector jobs expected to grow in September
    Employment in the manufacturing and service sectors is expected to increase in September compared to the same month in 2011, with 40% of manufacturers and nearly 25% of service-sector companies planning on hiring, according to a report by the Society for Human Resource Management. “Though the employment expectations indices this month are at least pointing in the right direction, there has not been a long-term pattern of strong monthly increases in hiring expectations,” says Jennifer Schramm of SHRM. “Job growth might, therefore, continue to be fairly subdued.” Society for Human Resource Management (9/2012) LinkedInFacebookTwitterEmail this Story
  • Renovated fitness facilities reinvigorate private clubs
    Private clubs looking to differentiate from the competition are upgrading their fitness centers by adding state-of-the-art machines, exciting group classes and indoor pools in welcoming, modern environments. “There is a need for fitness,” says Aaron McGrath, fitness director at Worthington Hills Country Club in Columbus, Ohio. “People realize the importance of physical activity. When you take that need and look at the economy today, you see that members want and need more for their dollars. By adding a fitness facility into the club, you’re providing that value.” (9/6) LinkedInFacebookTwitterEmail this Story
  • Other News
  NCA News 
  • Strategic IT planning for private clubs
    Is your IT plan helping your club move forward or holding it back? Find out how to get your IT strategy in gear with the next session of our exciting new webinar series. The session will highlight approaches for maintaining a comprehensive IT system, aligning IT strategy with your club's overall business plan, and discovering new technologies to keep your club ahead of the curve. Registration is free for members and $35 for non-members.

    Visit the NCA website to find out more about the webinar and register today. LinkedInFacebookTwitterEmail this Story
  • Order your copy of the 2012 "Trends & Issues" report today
    The 2012 "Trends & Issues: A Private Club Perspective" provides insight on the major topics affecting private clubs throughout the past year, including the latest trends in club membership and governance, demographics, lifestyle and leisure activities, workforce issues, dining, and technology that influence the way clubs prepare for their future. NCA's most comprehensive annual report to date, the 2012 "Trends & Issues" features data, charts and infographics compiled from the latest online resources and printed reports and surveys, including U.S. Census data, club industry surveys, media reports, and news and trends from the hospitality, lodging, technology, golf and fitness industries.

    To order your copy today, click here. Need copies for your entire board? Click here to view our special board package. LinkedInFacebookTwitterEmail this Story
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Many of life's failures are people who did not realize how close they were to success when they gave up."
--Thomas Edison,
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