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February 6, 2013
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News for the advertising, media, and marcom industries

  Top Story 
  • Sony hires BBH New York with next-gen PlayStation likely on deck
    Sony has hired Bartle Bogle Hegarty's New York office to handle its PlayStation advertising, after a review that included incumbent Deutsch. Sony is expected to unveil its next-generation PlayStation at an event Feb. 20. BBH New York also handles the creative for the Google Chrome browser and has done work for Axe and Sprite. VentureBeat (2/5) LinkedInFacebookTwitterEmail this Story
  Agency News 
  • Rokkan is adding offices, staff in U.S.
    Rokkan will be pursuing new business and enhancing its ability to handle existing accounts as it opens small offices in Chicago and Los Angeles. The digital agency, now owned by Publicis, also plans to add staff, growing from 80 currently to perhaps 150 by the end of the year. "We're at a point now where we need to be able to scale to serve the types of relationships we're ready for," said Harley Block, executive director of brand development and marketing. Adweek (2/5) LinkedInFacebookTwitterEmail this Story
  • TBWA\Chiat\Day will create brand identity for beIN Sport net
    Startup beIN Sport has tapped TBWA\Chiat\Day's New York office to develop its brand and produce promotional ads. The network, despite having funding from Al Jazeera and a lineup of soccer games from France's Ligue 1 and other top leagues, faces a tall task in vying for attention alongside bigger rivals like ESPN and Fox Sports. Adweek (2/5) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Luna bars aim for levity, diet education with Web series
    The Neighbor agency has created a Web-based series called "Debunking the Diet" for Luna bars. The show, hosted by Funny or Die comedian Erin Gibson, is intended to combine humor with diet and nutrition education. Clif Bar & Co., Luna's owner, will advertise the series on fitness and humor sites, and will rely on event marketing and sampling tactics as well as social media for the brand. "With the rise of social media, we found a lot of great new opportunities online, and we can leverage Facebook and Twitter to have a conversation with women," says Luna Brand Director Rosa Compean. The New York Times (tiered subscription model) (2/5) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trends & Research 
  • Survey: Consumers feel up close and personal with brands
    An survey shows that 79% of U.S. adult consumers agree with this statement: "My relationship with brands is much more personal than ever before." Even more consumers described the shopping experience as being something more than the old purchase-funnel model of identifying a need, exploring options and buying something. According to's director of research, Laura Salant, the funnel has lengthened to six identifiable phases that marketers should target. MediaPost Communications/Online Media Daily (2/5) LinkedInFacebookTwitterEmail this Story
  Marketer News 
  • Budweiser names Clydesdale foal "Hope" following contest
    Budweiser has given the name "Hope" to the Clydesdale foal that starred in its popular Super Bowl spot, after getting more than 60,000 suggestions via social media and phone calls. Other popular choices included "Landslide" and "Stevie" after the Fleetwood Mac song (and lead singer Stevie Nicks) featured in the spot. "Many of our fans wanted a name to reflect their optimism and spirit, which the name Hope encapsulates beautifully," says Budweiser Brand Director Lori Shambro. The commercial won the annual USA Today Ad Meter poll for favorite Super Bowl spot. USA Today/The Associated Press (2/5), Adweek (2/5) LinkedInFacebookTwitterEmail this Story
  • AOL renames as AOL Networks
    AOL is rebranding its Group as AOL Networks. "The brand made people think of the display business" and tended to not be associated with video, says Ned Brody, AOL Networks' CEO. AOL also has new names for its other divisions: AOL Membership Group will be composed of AOL Mail and search, and the Content Brands Group will house online publications such as The Huffington Post. The moves are part of an overarching effort to consolidate and reduce the number of brands the company refers to publicly. Adweek (2/5) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Sponsorship Opportunities Available for Transformation: The Idea Effect
    Don't miss your chance to become a sponsor, alongside Tumblr, Hulu and more, at one of the biggest industry conferences of 2013. Transformation LA had more than 1,000 attendees. Now Transformation is back for its fourth year and runs March 10 to 13 in New Orleans.

    A host of major advertisers, along with senior agency and media executives, are on the 2013 conference schedule including: Rishad Tobaccowala, chief strategy and innovation officer at VivaKi; Laura Lang, CEO of Time Inc.; and Wenda Harris Millard, president and COO at Medialink. Visit the Transformation:The Idea Effect website for more details. LinkedInFacebookTwitterEmail this Story
  • Webinar Alert -- Finding Creative Face-Time Opportunities with Clients
    Strengthen your client relationships with this virtual event on Feb. 14. Join Sheila Campbell, co-author of the best-selling book "Retreats That Work: Everything You Need to Know about Planning and Leading Great Offsites," as she explains how to utilize offsite meetings with your clients to build stronger relationships. Learn which retreats work the best and how you can get closer to engaging with senior executives.

    Unlimited access available for your agency. Make reservations now. LinkedInFacebookTwitterEmail this Story
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I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
--Maya Angelou,
American author and poet

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