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December 4, 2012
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Stories from the Street 
  • Small businesses eye crowdfunding as alternative finance source
    Small businesses may have a new source of financing available, crowdfunding, as more companies enter this space. One example is, which provides financing to small businesses. Maurice Lopes was inspired to launch the site after having a hard time finding funding to expand his catering business. "Banks are not lending to small businesses to start or expand," he said. The Securities and Exchange Commission still has to finalize regulations pertaining to crowdfunding for more investors to be able to participate. Reuters/Entrepreneurial blog (12/3) LinkedInFacebookTwitterGoogle+Email this Story
Caring for Customers 
  • Can't-miss content-marketing trends
    Even if your content-marketing strategy is working at the moment, a number of changes might be coming that could affect its performance, John Paul Nettles writes. Marketers should track key metrics, cater to mobile viewers and ensure they are distributing high-quality content. (12/3) LinkedInFacebookTwitterGoogle+Email this Story
  • The power of positive language in making sales
    The way you interact with a customer can have a significant impact on whether you are able to close the sale, so it's important to choose your words carefully, writes Michael Hess of Skooba Design. "Whether you sell flowers or forklifts, whether you're behind a register or across the country behind a screen, the idea is the same: Use precise, intentional, empathic language that is most likely to elicit the most positive response," he writes. CBS MoneyWatch (11/30) LinkedInFacebookTwitterGoogle+Email this Story
Keeping Shop 
  • 11 ways to inexpensively find talent
    Your employees can supplement the recruiting budget by finding talent through their professional gatherings or social media interactions, John Sullivan writes. "Gather staff for ice cream or pizza and ask them to bring their smartphones or whatever device contains their contact lists," and then "invite everyone to scour their contacts for suitable candidates," he suggests. (12/3) LinkedInFacebookTwitterGoogle+Email this Story
  • The value of a diverse workforce
    Promoting diversity in the workplace can help you gain new insights into your business and the marketplace, according to Kristina Chung, a partner at Ropers Majeski Kohn & Bentley. "Having a diverse workforce increases your own understanding of the greater world beyond," she said. It's also important for companies to review their nondiscrimination policies regularly to make sure they are complying with the law, she said. Smart Business (12/2012) LinkedInFacebookTwitterGoogle+Email this Story
Managing the Money 
  • 3 tips for donating to charity
    If you want to give to charity, you should figure out how much you want to donate, keep a record of your philanthropy and do your research. "It's unfortunate, but with disasters like superstorm Sandy, many 'charities' pop up that aren't charities at all, in fact they are scams," said Justine Lackey, president of a money-management firm. You can learn more about a charitable organization by checking out Entrepreneur online/The Daily Dose blog (12/3) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Positive reviews can help your business stand out
    Many people use Google to search for local companies, so it's important to make your small business stand out, write Perry Marshall and Bryan Todd in this book excerpt. Positive customer reviews on your company's Google Place Page can encourage new customers to give your business a try, they note. "If you receive a negative review online, it's almost impossible to get it removed," they write. "The best thing you can do to minimize its effects is to have a constant flow of fresh good reviews." Entrepreneur online (12/3) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
  • "Fiscal cliff" could affect sales of businesses
    There has been an uptick in sales of small businesses as unemployed people turn to entrepreneurship, but that could change if the country is allowed to plunge off the "fiscal cliff," according to Mike Handelsman of It generally takes several months to sell a small business, Handelsman noted. Fox Business (12/3) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 

Consider every company-sponsored business, PR, product and sales event a recruiting opportunity where you might be able to identify potential candidates."
--John Sullivan, professor of management at San Francisco State University, writing at
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