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September 25, 2013
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  • What's in store at's 2013 Summit?
    Retailers from all over the world will head to Chicago next week for the 2013 Annual Summit, which takes place from Sept. 30 to Oct. 2 at Lakeside Center at McCormick Place.

    On the first day of the Summit, you can learn about the fundamentals of e-commerce from starting up to maximizing conversion rates at the Digital Retail Boot Camp, or you can get tips on tackling mobile and the multi-channel shopper at the Mobile Boot Camp. In the EXPO Hall, you'll have access to more than 200 solution providers who will showcase their products and services, as well as roundtables and networking opportunities that cover topics including SEO, personalization and approaching this year's holiday season.

    We would like to offer SmartBrief subscribers and Summit '13 attendees a sneak peak at how the Summit's topics relate to the latest news in digital commerce. If you like what you see and aren't a subscriber, sign up today for free. The Summit also offers a free mobile app for instant access to everything happening at the show.

    Can't make the Summit this year? Follow all the action on Twitter with the hashtag #shoporg13.

Is your customer service really omni-channel?
Customer service reps are central to winning a customer's loyalty. And to win, they need capabilities that extend from the center of your sales and fulfillment operations--capabilities that only an enterprise-wide approach can provide. Click here to learn how.
Omnichannel and Multichannel Retail 
  • What Eight by Eight's CEO learned from mobile
    Over her 15-year career, Eight by Eight CEO Amy Africa said one mistake she made was underestimating how difficult it would be to convince business-to-business companies to embrace mobile retailing. "People [in the early 90s] would constantly tell me that I was making a huge career mistake by getting into the Internet...[T]he resistance I get about mobile is on par to that," she said in this Annual Summit preview. Blog (8/22) LinkedInFacebookTwitterEmail this Story
  • Mapping Walgreens' "digital DNA"
    A successful digital strategy combines a deep understanding of the business with digital expertise, to innovate a program from within that "eventually transforms the entire organization," according to Walgreens' E-commerce President Sona Chawla. In this interview in advance of her keynote at's Annual Summit, Chawla talks about developing Walgreens' "digital DNA" and how tech tools are supporting the chain's development of corner flagships. Blog (9/9) LinkedInFacebookTwitterEmail this Story
  • Report: Omnichannel efforts make showrooming so last year
    Heading into this holiday season, retailers are developing omnichannel strategies that might eventually put worries about showrooming firmly in the past, according to an eMarketer report. "Make sure that your channels are integrated, so that when that person goes from a website into a store and pulls out their mobile device, you’re giving him a great experience that makes it more compelling than to go to Amazon," ForeSee CEO Larry Freed said. eMarketer (9/10) LinkedInFacebookTwitterEmail this Story
  • RetailMeNot upgrades app for better cross-channel experience
    RetailMeNot is introducing more cross-channel consistency and a focus on location in a revamp of its mobile application. "We think our new upgrade, connecting the desktop and mobile platforms to make sharing coupons between devices easier, will help consumers time-shift more when they shop and now save," RetailMeNot's Michelle Skupin said. (9/4) LinkedInFacebookTwitterEmail this Story
  • How J.C. Penney built its social media strategy
    As director of social and mobile at J.C. Penney, Sean Ryan says he targets an imaginary ideal consumer modeled on Tina Fey, and crafts content and shapes the brand's voice in order to appeal to a Fey-like reader. Ryan also works with various Penney divisions to craft an effective editorial calendar, and holds regular meetings with stakeholders to ensure he's serving the retailer's business needs effectively. (8/28) LinkedInFacebookTwitterEmail this Story
Digital Retail Trends 
  • How Land of Nod brings fresh ideas to digital retailing
    Children's home furnishings retailer Land of Nod captures the interest of its customer base of busy moms through blog posts, Pinterest boards and mobile-optimized gift registries. In advance of her keynote at's Digital Retail Boot Camp on Sept. 30, Managing Director Michelle Kohanzo talks about her retail career path and how Nod's content strategy adds value beyond the selling experience. Blog (9/12) LinkedInFacebookTwitterEmail this Story
  • OpenSky offers small merchants a digital face
    OpenSky uses the strengths of social to give small and local retailers a digital way to do what they have always done best -- interact with customers and forge relationships while introducing them to great products, OpenSky Founder and CEO John Caplan said. This video illustrates the passion and entrepreneurial spirit that drives the OpenSky team to bring e-commerce to Main Street. This is Retail (8/28) LinkedInFacebookTwitterEmail this Story
  • How Birchbox invented a new model for selling makeup
    Birchbox founders Hayley Barna and Katia Beauchamp devised the online cosmetics seller's subscription model while students at Harvard Business School, and launched a beta test that attracted about 600 people willing to pay a fee for monthly deliveries of new beauty products. Investors followed in the fall of 2010 and today the company boasts more than 400,000 paid subscribers, half of whom now shop at the Birchbox website in addition to paying for monthly packages. Entrepreneur magazine (9/2013) LinkedInFacebookTwitterEmail this Story
  • How is the rise of mobile commerce reshaping retail?
    Mobile commerce could account for as much as $25 billion in U.S. retail spending this year, according to comScore, as more consumers see the appeal of being able to shop anywhere, anytime and merchants find ample digital opportunities to encourage impulse buys. The rise is also driving changes at the store level, as retailers strive to become omnichannel. iMedia Connection (9/10) LinkedInFacebookTwitterEmail this Story
  • Meet the next generation of digital retail leaders
    Thousands of digital and multichannel retailers attending the Annual Summit in September will see students in the crowd attending the inaugural student program, including the 26 recipients of the NRF Foundation's Ray M. Greenly Scholarship. Executive Director Vicki Cantrell introduces the scholarship recipients and previews what students will experience in Chicago. Blog (7/3) LinkedInFacebookTwitterEmail this Story
Is your customer service really omni-channel?
Customer service reps are central to winning a customer's loyalty. And to win, they need capabilities that extend from the center of your sales and fulfillment operations--capabilities that only an enterprise-wide approach can provide. Click here to learn how.

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