| January 2, 2013 | News for marketing professionals |
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| Breaking News |  |  |
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- AIG to thank America for its bailout in 2-week ad campaign
American International Group will run a two-week television, print and online ad campaign thanking the American public for bailing them out during the financial crisis. The Partners+simons campaign features CEO Robert Benmosche saying, "When we make guarantees for people's lifetimes, we have to act as a company that will make sure we are here for their lifetimes." The Wall Street Journal
(12/31)      
| Company News | | |
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- Starbucks is named top mobile marketer of 2012
Starbucks took home top honors in the Mobile Marketer Awards for 2012. The Marketer of the Year was cited for its "sophistication" in introducing prominently displayed QR codes and augmented reality as well as for traditional applications, mobile advertising and SMS communications for the My Starbucks Rewards program. The company won the same honors in 2010. "What makes Starbucks a clear winner is the company's comprehensive, 360-degree mobile marketing strategy that offers a number of different functions and creates an ongoing relationship between the brand and its customers," writes Rimma Kats. Mobile Marketer
(12/31)
- Google Play spot shows New Year's resolve crumbling
Google's new ad via Mullen plays off New Year's resolution tradition while demonstrating the use of Google Play to search and share information, download applications and watch videos. The ad shows an unidentified Googler resolving to work out to the theme from "Rocky," downloading a workout app, debating between working out and making cookies from a Martha Stewart book of recipes, then watching the "Sesame Street" Cookie Monster gobble up cookies. Advertising Age (tiered subscription model)
(1/1)
| Market Trends | | |
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- Will 2013 be the year of the second-screen transaction?
Getting consumers to use mobile devices as a second screen while watching television has been a lot easier than marrying mobile activity to actual shopping transactions, writes Lauren Johnson. GetGlue CEO Alex Iskold says that scale remains a problem for three mobile-shopping models, where mobile is used for buying what's advertised on TV, where consumers buy products featured in shows, and where they buy products related to show content. "It takes a compelling value proposition to shift TV viewers from passive TV watching into taking action -- overcoming the inertia of leaning back and doing nothing," says David Jones, Shazam's executive vice president of marketing. MobileCommerceDaily.com
(12/31)
- Digital revenues prove elusive for traditional publishers
For traditional publishers, digital advertising still isn't offsetting losses from declining print and broadcast advertising, with Web ads accounting for just a few percent of radio and newspaper groups' total revenues. Publishers still see digital as having plenty of promise, "but as 2012 draws to an end, it's clear that this promise is still more theoretical than real," writes Erik Sass. MediaPost Communications/MediaDailyNews
(12/31)
| Interactive | | |
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- Foursquare expands data set, viewing window for brands
Foursquare is enlarging what had previously been a three-hour window for participating merchants to view check-ins, writes Tim Peterson. The company has not announced how long the period will be extended. It is also giving Foursquare merchants more information on users even when they are not checking in to their location specifically -- for example, giving sports franchises a glimpse at check-ins to nearby bars, not just the game venue. An FAQ on the company's site anticipates privacy concerns among consumers using the Foursquare application. Adweek
(12/31)
- Energizer goes mobile with in-app sweepstakes campaign
Energizer is using SessionM's mobile platform for an in-application advertising campaign. Users who interact with Energizer's ads can play a mobile game and participate in a sweepstakes contest. "Given the nature of the phone-charging products, mobile was an obvious fit," says Bill Clifford of SessionM. MobileCommerceDaily.com
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| People & Personalities | | |
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- Gary Shapiro will promote his own brand at CES this year
Gary Shapiro, president and chief executive of the Consumer Electronics Association, promises that this year's annual CES show in Las Vegas will be the largest ever in terms of brand participation, with 1.9 million square feet of sold space for displaying wares. That growth has occurred with Apple only participating through their "ecosystem" of vendors and Microsoft scaling back its presence. Shapiro says he will introduce a book called "Ninja Innovation" at the show and launch a new magazine, a relaunch of "CE Vision" now called "i3," as well as a related application. Adweek
(1/1)
| AAF Spotlight | | |
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AAF Thought Leadership Forum: Utilizing New Technology in Advertising
Digital 101 + 102
With the constant evolution of digital technology and a seemingly endless array of tactical resources for advertisers to employ, it is imperative that industry professionals not only familiarize themselves with these resources, but learn how to capitalize on them as well. In April 2013 the AAF will launch its latest Thought Leadership Forum: Utilizing New Technology in Advertising -- a two-part, interactive discussion focused on digital advertising. Through its diverse network of corporate advertisers, media companies, advertising agencies and advertising service providers, the AAF will bring together some of advertising's most influential thought leaders to discuss these topics and more!
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