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30 October 2012
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News for mobile marketing professionals

  Campaigns & Strategies 
 
  • Groupon focuses on mobile, travel in Asia-Pacific
    Groupon's total number of mobile audience exceeds its number of desktop users by more than 5 million. Now the deals service is looking to build its business in the Asia-Pacific region via mobile, with an emphasis on travel and goods verticals. As part of the effort, newly hired Sean Seah will be reaching out to the hospitality and travel sector in the region while focusing on mobile commerce. ClickZ.Asia (Hong Kong) (25 Oct.) LinkedInFacebookTwitterEmail this Story
  • Alibaba's Taobao offers maps to merchants
    Alibaba's online retail site Taobao now has mobile map search capabilities to help users find merchants. The feature runs on the company's Aliyun mobile operating system. "The Taobao Lifestyle platform is simply making use of maps provided by the AliCloud mapping service, which was already available via the Aliyun OS when it was launched last year, to display locations of offline stores and services," explained an Alibaba spokeswoman. ZDNet (Asia) (25 Oct.) LinkedInFacebookTwitterEmail this Story
5 Security Tips for Working on Your Personal Device
Finance moves fast, and the ability to work from anywhere on your smartphone or laptop could be a game-changer. But can your personal devices ever be secure enough to manage your clients' sensitive financial data? Surprisingly, this informative whitepaper shows that, with the right preparation, using your personal device can actually help you keep your organization more secure. Read More
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  Integrated Marketing 
  • Indonesia's Rajakamar hotel apps quickly gain traction
    Four months into their existence, the mobile applications for Indonesia's Rajakamar.com hotel business have seen more than 25,000 downloads. The quick success "clearly demonstrates the demand from tech-savvy Indonesians to be able to search, book and pay for domestic hotels on their mobile phone," said Scott Blume, CEO of Raja Kamar International Group. The Jakarta Post (Indonesia) (23 Oct.) LinkedInFacebookTwitterEmail this Story
  Research & Metrics 
  • Indonesia No. 2 in the world for mobile ad impressions
    Indonesia trailed only the U.S. for mobile ad impressions in the third quarter, with Indian also making the top five countries in that category, according to Opera Software's State of Mobile Advertising report. India is now fifth globally, ahead of Japan, and in all, 10 Asia-Pacific markets ranked in the top 25 globally. ZDNet (25 Oct.) LinkedInFacebookTwitterEmail this Story
  • Mobile devices begin to reshape Indian users' habits
    Smartphone usage is not widespread in India, yet the average smartphone user in India spends more than four hours a day on his device, according to a May survey by inMobi and Mobext. The survey also indicates that mobile users predominantly access entertainment content and communications channels, with tablet owners in particular spending more time on their devices and less watching television. eMarketer (29 Oct.) LinkedInFacebookTwitterEmail this Story
  • China's second-tier cities drive rapid 3G growth
    China's less prominent cities have been the main growth engine for 3G services, the country's biggest mobile operators say. China Unicom and China Mobile each now report almost 70 million 3G mobile users, with many factory workers tapping the services as their main source of entertainment. “What we see is that a lot of these workers in second-tiered cities already rely on mobile games for entertainment, so the increased usage only makes sense for them if phones and plans are more affordable," said Jacqueline Chong, chief marketing officer of Green Tomato. Marketing-Interactive.com (Singapore) (26 Oct.) LinkedInFacebookTwitterEmail this Story
  MMA-APAC News 
  • Campaign Singapore -- Singaporeans prioritise smartphones over spouses in the morning: MMA
    The Mobile Marketing Association released the latest in its series of SmartGraphics. This year, the number of mobile subscriptions in Singapore reached 7.8 million, making the city-state’s smartphone penetration rate, at 150 percent, one of the highest in the world. Titled "Singaporeans & their smartphones: obsession or addiction," the survey canvassed 360 mobile users in Singapore in July 2012. 90 per cent of respondents own smart phones, showing that mobile devices are fast becoming an obsession with Singaporeans. LinkedInFacebookTwitterEmail this Story
  • Asia Smartphone Apps Contest
    Join the first regional smartphone apps contest in Asia! With the rapid penetration of smartphones, convergence of social media and improved networks in Asia, more and more innovative and creative mobile apps have emerged which have enhanced our lives in many ways. Don't miss this chance to have your innovative smartphone app featured and recognized amongst the best in Asia! Application deadline: 31 Oct. Follow on Facebook. LinkedInFacebookTwitterEmail this Story
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Being inexhaustible, life and nature are a constant stimulus for a creative mind."
--Hans Hofmann,
German-American abstract expressionist painter


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