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November 30, 2012
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News for mobile marketing professionals

  Top Story 
  • J.C. Penney offers daily enticements in holiday mobile campaign
    A little prize every day leading up to the year-end holidays is the draw for J.C. Penney's mobile campaign on the AP News iPhone application. "Our mobile button site is part of our overall holiday button campaign. The mobile version of [the Christmas J.C. Penney site] allows customers to redeem their button codes on the go ... and receive a surprise such as a game, recipe, greeting card or trivia quiz shareable via social networks," said Ann Marie Bishop, a spokeswoman at J.C. Penney. (11/30) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Special Olympics get a holiday mobile boost from Best Buy, Disney
    The Special Olympics will be the beneficiary of a holiday mobile campaign that brings together Best Buy and Disney. Players of Disney Interactive Games' Tap Tap Revenge are invited to tap along to a holiday tune performed by Train, after which they are routed to where they can buy the band's album and support the Special Olympics. Mobile Marketer (11/30) LinkedInFacebookTwitterEmail this Story
  • KFCs, Taco Bells in California launch mobile payments
    Mobile payments have arrived at fast-food outlets in Southern California, specifically at 14 KFC and Taco Bell locations under the Great American Chicken Corp. franchisee. M-payments are part of a redesign of each location that includes free Wi-Fi. "We started trialing with one KFC and what they found out, they had an augmentation of income into that store," said Joaquin Ayuso de Paul, CEO of Kuapay, the payment system being used by GACC. (11/30) LinkedInFacebookTwitterEmail this Story
  • Tiffany seeks engaged audience on New York Times mobile app
    Targeting users of The New York Times' mobile application, Tiffany's banner ad aims to drive traffic to the brand's m-commerce enabled site. A wide array of products are offered on the site, which can be searched according to price or type of jewelry. "The brand's choice of platform was most likely determined by the fact that consumers are spending increasingly more time engaging with apps than with the mobile Web," said Acquity Group's Scott Forshay. Luxury Daily (11/30) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  Industry By the Numbers 
  • Mobile users love swipeable ad formats, Google says
    Tablet users are warming to Google's new swipable ad formats, which allow brands to create galleries and instant video players as part of their ad units, the search giant says. A swipeable gallery campaign by Finnair had a 5% interaction rate, more than twice the 2.37% rate seen on Google's pre-iPad DoubleClick network, and 12% of interacting users subsequently clicked through to Finnair's website. (11/29) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Mobile campaigns for holidays benefit from better consumer focus
    The context and personalization that are crucial to good mobile campaigns take on even greater importance during the hectic holiday shopping season, says Rachel Pasqua, vice president of mobile at iCrossing. But speed and mobile optimization of sites are also crucial for consumers who expect short load times and are increasingly making their first contact with brands via mobile. Mobile Marketer (11/30) LinkedInFacebookTwitterEmail this Story
  • Mobile is rapidly becoming the consumer preference in gift cards
    Mobile gift cards are fueling consumer use of gift cards, given the convenience they offer over plastic gift cards, according to Tango Card, which projects digital card sales in 2012 will be 10 times higher than last year's total. "This is a massive shift from last Christmas to this year when this functionality did not exist; not only are consumers using it, but it is the No. 1 thing that they are asking for," said Tango CEO David Leeds. (11/30) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  MMA News 
  • Webinar: Winning the Mobile Battle of the Brands (Dec. 5)
    Mobile is creating new opportunities for brands to develop lasting customer relationships. With access to customers any time, anywhere there are endless possibilities drive business results. But expectations are high and getting higher. Consumers expect brands to deliver great mobile experiences, delivering personalized information and services that fit their ever-changing situation. As marketers we must evolve to meet an increasingly higher set of expectations. The stakes are high in the battle of the brands, taking place on mobile screens every day. Learn how to win in this exciting webinar.
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  • Webinar: Mobile Video A Huge Opportunity for Brand Engagement (Dec. 11)
    The surge of video on mobile platforms is driving behavioral changes in consumers. In an era of video everywhere thanks to smartphones and tablets, businesses must grasp the potentially monumental difference in how consumers are motivated. This important webinar will answer the most important questions: What behavioral shifts are occurring? Who is driving these shifts? What tactics are most successful? What are the major content trends in video? It will also reveal key usage trends, the latest research validating the ad effectiveness of mobile video and how mobile video is improving ROI for major brands. Mobile video presents a unique opportunity to create brand awareness, so don't miss this opportunity to understand what it means for you. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
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Position TitleCompany NameLocation
Director, Media StrategyCablevisionBethpage, NY
Director, Consumer Online MarketingCablevisionBethpage, NY
Senior Product Manager - Mobile Placement ProductsYellow Pages GroupMontreal, Canada
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The robbed that smiles, steals something from the thief."
--William Shakespeare,
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