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September 12, 2012
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News for advertising, marketing and media professionals

  Top Story 
  • Study: Video ads have killer click-thru rates
    Online video ads are generating remarkably high click-thru rates, with some formats proving more than 28 times more effective than standard banner ads, according to a MediaMind study. In-stream VAST-format video ads had a click-thru rate of 2.84%, versus 0.22% for rich-media ads and 0.10% for a standard banner, researchers found. eMarketer (9/12) LinkedInFacebookTwitterGoogle+Email this Story
How to Innovate and Grow Your Business
Innovation doesn't have to be expensive, time-consuming, or even all that difficult. Award-winning trend expert Scott Steinberg shares 4 inspiring stories of innovation from the smallest startups up to household brand names to demonstrate how your business can learn and grow. Read the guide
  Marketing Trends & Research 
  • Brands seek to hammer out new gTLD strategies
    Brands are rushing to figure out their strategies for handling newly issued generic top-level domains, experts say. Companies that didn't snap up gTLDs of their own will have the option to forge partnerships with rightsholders, trying to buy a domain that's already been issued or waiting for the next round of applications, this article notes. "This is in many ways just kind of a second bite at the apple for those that might have missed out on the first dot-com boom of domains," says Ignited CEO Eric Johnson. ClickZ (9/11) LinkedInFacebookTwitterGoogle+Email this Story
  • Marketers must go digital to reach multicultural audiences
    People from multicultural backgrounds tend to be enthusiastic users of Web tools and early adopters of new social and mobile platforms, according to research from the Association of National Advertisers. That's leading many marketers to go digital in pursuit of multicultural buzz, with 6 in 10 marketers saying they now post Spanish-language content online and more than one-fifth saying they also run Asian-language websites. MediaPost Communications/Online Media Daily (9/11) LinkedInFacebookTwitterGoogle+Email this Story
Webinar: Audience + Contextual Targeting in Display
September 18, 2012 - 10:00 AM PT / 1:00 PM ET
Google commissioned Forrester Consulting to evaluate the perceptions and buying practices of interactive marketers with respect to display-based contextual and audience targeting. Join us for a joint webinar that willwalk through the different types of display targeting, industry perceptions and a brief overview of GDN targeting solutions. Register Now.
  Company Watch 
  • Social streaming makes IBM Connections more competitive
    IBM's Connections social-networking tool now allows for streaming of Twitter and Facebook news feeds and integrates e-mail reviewing, making it more competitive with products from and Microsoft's Yammer. Primerica, Colgate-Palmolive and Bayer are among IBM's clients for the service. Bloomberg Businessweek (9/12) LinkedInFacebookTwitterGoogle+Email this Story
  • Jumptap mobile-ad targeting can split off serious shoppers
    Mobile ad network Jumptap has started separating buying "intent" from "impulse" in its analytics. Jumptap takes anonymized data from publishers about mobile users and has it compared with third-party databases to arrive at finer distinctions between the use of different platforms. "If you don't have a way to see consumer behavior across screens you're not going to get a full enough picture of the consumer's intent," says Jumptap chief executive George Bell. GigaOm (9/11) LinkedInFacebookTwitterGoogle+Email this Story
Get New Insight on Managing Customer Churn
Communications and Media Services providers struggle with customer retention because they lack tools and insight to stay ahead of churn "triggers." In the latest report from the State of Risk study, we hear from industry executives and explore strategies to improve their predictive insight. Download the whitepaper here.
  Agency News 
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  Interactive Media 
  • Gucci handbag-design contest uses a Facebook app
    A Gucci campaign for the Bamboo, Jackie and Stirrup handbags invites fans to invent their own paper patterns with a Facebook application. Finalists win a chance to impress Creative Director Frida Giannini and have their design shown off on Gucci's Facebook Timeline. "This is a fantastic way to reach friends of fans with a product-based promotion that is authentic, putting loyal fans on a pedestal," says ShopIgniter's senior director of marketing, Marko Muellner. Luxury Daily (9/12) LinkedInFacebookTwitterGoogle+Email this Story
  • Twitter beats Facebook in U.S. mobile ad revenues this year
    Twitter will earn $129.7 million in mobile advertising revenues this year in the U.S., eMarketer projects. Facebook, which rolled out mobile ads for the first time this year, will come in at just over half that amount, at $72.7 million in the U.S.

    Read more about eMarketer's coverage of mobile ad revenues.

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  IAB News 
  • Business Gets Done at MIXX -- Oct. 1 & 2
    Spend two days doing business with brand marketers and ad agency executives. It will matter long after MIXX. The most important players in the digital ecosystem gather at the IAB MIXX Conference & Expo during Advertising Week each year for more than what happens on stage. They come for once-a-year access to everyone they need to know, under one roof, at one time. From breakfast to cocktails, surround yourself with powerful industry leaders, with brands and agencies already leading the digital charge, and ones looking for partners to help them get there. Registered attendees are 60% brand marketers and ad agency executives and 58% at VP level or above. Check out who's already registered to attend and register now. MIXX always sells out early. LinkedInFacebookTwitterGoogle+Email this Story
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Digital Traffic ManagerComcast SpotlightEnglewood, CO
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Many of life's failures are people who did not realize how close they were to success when they gave up."
--Thomas Edison,
American inventor

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