Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/elaXCfbwocfCiIbhJNJd

February 20, 2013News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • Kraft Foods shifts focus to fewer, bigger launches
    After spinning off its global snacks business, Kraft Foods is seeking to regain its innovation mojo. The company is focusing on creating a can-do culture that produces fewer products and puts more resources into "big bets", such as Cool Whip frosting and a Kool-Aid version of MiO due out this year. "We understand our obligation to innovate and contemporize. This is not your father's Kraft," CEO Tony Vernon said. Forbes (2/19), The Wall Street Journal (2/19) LinkedInFacebookTwitterEmail this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  Trends 
 
  • 96% of dads cook, Kraft survey says
    According to a survey by Kraft Foods Group, 96% of U.S. fathers cook at least once weekly, while 94% say they are confident in the kitchen. Meanwhile, 51% print out recipes they find online, and 29% search for recipes on a tablet or smartphone. Progressive Grocer (2/20) LinkedInFacebookTwitterEmail this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Advertising & Marketing 
 
  • Snickers extends its "Hungry" campaign with non-candy coupons
    After featuring fake advertisements for wacky items in Snickers print ads starring Jerome Bettis and Joe Theismann, Mars is offering real coupons for non-candy products. The first set of ads aims to demonstrate the "You're not you when you're hungry" tagline with unlikely endorsements, such as a coupon encouraging men to take 20% off of ProFlowers if their hunger made them say something they regret. The creative is "a way for us to talk to men in a way they'll say, 'That's me,' have a chuckle and get rewarded with a discount," said Roy Benin, Mars Chocolate North America's chief consumer officer. The New York Times (tiered subscription model) (2/19) LinkedInFacebookTwitterEmail this Story
How SDN Makes Campus Networks Better
When should agencies adopt SDN? IDC reports that SDN provides immediate benefits for government campus networks, including modernized IT infrastructures that are more agile, cost-effective, and collaborative.
Read this new IDC paper to learn more.

  Retail Spotlight 
 
  • Harris Teeter collaborates with NHL defender on sub
    Harris Teeter has created The Defender, a Signature Sub Sandwich, in partnership with Jay Harrison, a defensive player on the Carolina Hurricanes hockey team. On Friday at a Raleigh, N.C., store, Harrison will sign autographs and give samples of the sandwich, which contains turkey, bacon, pepper jack cheese, guacamole and chipotle mayonnaise. Progressive Grocer (2/19) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Health & Wellness 
  • Study finds no increase in appetite tied to diet-soda intake
    People who drank diet soda did not appear to consume more sugary and fatty foods than did those who chose water, according to a study in the American Journal of Clinical Nutrition. Researchers also found that diet-soda drinkers ate fewer desserts at six months compared with their habits before the study started, while those who drank water consumed more fruits and vegetables than they had previously. Reuters (2/19) LinkedInFacebookTwitterEmail this Story
  • Slightly sweetened veggies appeal to children
    Preschool students who ate slightly sweetened vegetables ate more healthy foods, compared with those who ate unsweetened vegetables, a study found. The results were presented at the American Association for the Advancement of Science meeting. MyHealthNewsDaily.com (2/15) LinkedInFacebookTwitterEmail this Story
  GMA News 
  • Learn the ins and outs of EU regulations on food contact surfaces
    The chemical migration of components from food packaging materials is an important aspect due to the implications for human health. Compliance with and understanding European Union (EU) regulations on food contact surfaces are essential for export into the EU.

    On Feb. 26, from 11 a.m. to 1 p.m., join GMA and Campden BRI for the Food Contact Materials: A European Perspective webinar, which will look at issues surrounding food contact materials including materials, migration concerns and test methods from an EU perspective.

    This webinar will assist with identifying the key elements of the regulations to ensure that all provisions are being met. Additional topics include:
    • Bisphenol A (BPA) 
    • Mineral Oils
    • The German Ordinance on Printing Inks 
    • The use of GFSI standards to aid compliance
    This webinar is ideal for technologists and managers from food packaging manufacturers and suppliers, food and beverage manufacturers and retailers who wish to supply/export into the EU. Register today. LinkedInFacebookTwitterEmail this Story
Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

Position TitleCompany NameLocation
Sales Associate (Consumer Products)WestAppleton, WI
Director, State AffairsGrocery Manufacturers Association (GMA)Washington, DC
Senior Manager, Health and Nutrition PolicyGrocery Manufacturers Association (GMA)Washington, DC
Ghirardelli Chocolate CompanyFood TechnologistSan Leandro, CA
Senior Vice President, DevelopmentWETAArlington, VA
Click here to view more job listings.

  SmartQuote 
We must travel in the direction of our fear."
--John Berryman,
American poet and scholar


LinkedInFacebookTwitterEmail this Story

 
 
Subscriber Tools
     
Print friendly format | Web version | Search past news | Archive | Privacy policy

Advertise
Publisher, Food & Beverage:  Chris Warne (917) 605-0413
Job Board:  Jackie Basso (202) 407-7871
 
Read more at SmartBrief.com
A powerful website for SmartBrief readers including:
 
 
 Recent GMA SmartBrief Issues:   Lead Editor:  Patricia Smith
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2013 SmartBrief, Inc.® Legal Information