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October 23, 2012
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News for marketers on the boomer and senior markets
  Marketing 
 
  • As in the past, boomers will reshape consumerism
    Boomers have set the trend for consumerism in the U.S. from infancy through adulthood. Now that they're middle-aged and entering their senior years, that's likely to remain the case. Among the changes in consumption patterns anticipated are a shift from home furnishings to medical services and long-term living. Other less obvious marketing opportunities are likely to become evident as well. The Colorado Springs Business Journal (Colo.) (10/19) LinkedInFacebookTwitterEmail this Story
  • Other News
Engage Boomers online with real ROI. Dot Boom: Engaging Baby Boomers through Meaningful Online Engagement is the key. Hailed by executives at AARP, PBS, Microsoft and Humana, Dot Boom provides the only complete picture of the online Boomer consumer and a roadmap to developing profitable online campaigns. Download now for iPhone, iPad, Nook, Sony Reader and Kindle.
  Technology 
  • Technology is at the heart of senior living
    Senior living communities are really selling independence. Technology is key to helping them maximize that factor across a range of needs, abilities and budgets for residents and their families. "Where we've seen the best success are the communities that make a specific effort to think through and re-evaluate what they're doing to build technology and apply it to their model," said Brian Bischoff, CEO of aging services technology provider Healthsense. Senior Housing News (10/17) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trends and Insights 
  • Older workers' job participation rate is up sharply
    The headline monthly jobless numbers in the U.S. can obscure important employment patterns, including those for older workers. A look at more revealing workforce participation data for workers 55 and up reveals a sharp increase over the past 20 years. But, perhaps surprisingly, the fact that older workers are staying employed longer doesn't appear to affect employment prospects for younger workers. U.S. News & World Report/The Best Life blog (10/10) LinkedInFacebookTwitterEmail this Story
  • Baby boomers spark rise in franchise agreements
    Franchise agreements are expected to rise nearly 2% this year as more baby boomers embark on new careers. The International Franchise Association says the growth would reverse three years of decline and provide 14,000 new jobs. "Franchisers offer a proven system to do business," franchise expert Jerry Chautin said. Sarasota Herald-Tribune (Fla.) (10/17) LinkedInFacebookTwitterEmail this Story
  • Other News
  Immersion Active News 
  • Immersion Active team raises $1,000 for walk to end Alzheimer's 2012
    Immersion Active walked in solidarity to raise awareness and funds to enhance Alzheimer's care and support and advance critical research. Read more here. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Too often man handles life as he does the bad weather. He whiles away the time as he waits for it to stop."
--Alfred Polgar,
Austrian journalist


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