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December 6, 2012News for travel agents

  Business and Industry Watch 
  • Carlton Hotel in NYC unveils suites
    The Carlton Hotel in New York has debuted three specialty suites -- the Terrace Suite, the Broadway Diva Suite and the Speakeasy Suite -- along with two updated penthouse suites. The Corner Pocket penthouse suite boasts a 1950s Brunswick Centennial billiards table, while the New Yorker penthouse suite features covers of New Yorker magazine that date to the 1920s. Frequent Business Traveler (12/4) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trends and Technology 
  • Some airlines are putting the squeeze on passengers
    Some airlines are using slimmer seats, which can increase legroom. But to sell more tickets, these same airlines are adding seats to rows -- a move that creates less width and elbow room. "[U]nless you're a religious scrutinizer of online seat maps, you might not spot that some airlines -- even the expensive ones on your business travel agenda -- are cramming one extra passenger in every row on some of their larger planes," John Walton writes. Australian Business Traveller (12/4) LinkedInFacebookTwitterEmail this Story
  • Westin Hotels expands gear-lending program worldwide
    Westin Hotels & Resorts has announced that its gear-lending program in partnership with New Balance has been expanded to its entire global portfolio. The program allows guests to borrow a variety of fitness gear and equipment as well as fitness content provided by New Balance. TravelAge West (12/3) LinkedInFacebookTwitterEmail this Story
  • Other News
  Destination of the Week 

  Home-Based Agent Update 
  • Column: A relationship-based approach helps increase sales
    To sell more travel, agents should veer away from the traditional "seller's" mindset and adopt an approach focused on building relationships, Mike Marchev writes. "Once you manage to pull this off, you will find yourself in a more natural and comfortable position -- and you will become more pleasant to be around. Your words will not only be heard but your recommendations will be considered," Marchev writes. Travel Research Online (12/5) LinkedInFacebookTwitterEmail this Story
  Consumer Travel News 
  • Gettysburg battle's 150th anniversary promises to be a tourism draw
    Gettysburg, Pa., secured a place in American history as the site of the Battle of Gettysburg, which is regarded as the decisive battle of the Civil War. As the 150th anniversary of the event nears, tour operators and establishments are readying their offerings for an expected influx of tourists. Visitors can visit the Seminary Ridge Museum, which is scheduled to open on July 1, or watch reenactments of the historic battle. Pittsburgh Post-Gazette (12/2) LinkedInFacebookTwitterEmail this Story
  Regulatory and Legislative 
  • PreCheck comes to Ted Stevens airport in Alaska
    The Transportation Security Administration announced that the PreCheck program is available at Alaska's Ted Stevens Anchorage International Airport. The pre-screening program lets fliers move through lines without removing their shoes, belts or light jackets, among other checks. KTUU-TV (Anchorage, Alaska) (12/4) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • Expanding into land trips helps boost revenue, group says
    Cruise-focused travel agents can increase their bottom lines by expanding their products to land-based vacations, increasing travel-insurance sales and focusing on summer cruises, Tom Kruszewski, chief financial officer of Cruise Planners, said during last week's Cruise Planners-American Express Travel 2012 national convention in Hollywood, Fla. The 2013 Wave Season should also be a priority for cruise sellers. "In times of uncertainty, continue focusing your efforts on selling cruises in January through April," Kruszewski said. (12/6) LinkedInFacebookTwitterEmail this Story
See the world. Become a travel agent.
Does travel to places like Hong Kong, Machu Picchu, London, Rome and Morocco sound good to you? Would you like to dine in quaint little restaurants along the Seine or wander down ancient alleys in Istanbul? If so, becoming a travel agent is a great career choice for you. Find out more about becoming a travel agent.
  Small-Business Strategies 
  • Presenting? Don't annoy your audience with a sales pitch
    When you have the opportunity to give a presentation in front of an audience, you should avoid alienating your listeners by launching into a sales pitch, Adrian Miller of Adrian Miller Sales Training writes. It's a good idea to load your presentation with valuable information and to prepare a few questions to get the audience thinking. "[I]f you are wondering if your presentation is too 'salesy' practice it with a friend or colleague and get their honest opinion," she recommends. (11/28) LinkedInFacebookTwitterEmail this Story
  • Get real when marketing to older customers
    Customers over the age of 48 are looking for services and products that provide meaningful experiences instead of material satisfaction, writes Jim Gilmartin. To effectively market to this segment, dump the hype, stick with the facts about products and services and tell a compelling story. Most appealing to older consumers are health products and ideas for low-cost travel, Gilmartin writes. MediaPost Communications/Engage: Boomers blog (12/3) LinkedInFacebookTwitterEmail this Story
  ASTA Spotlight 
  • YPS members storm the Hill
    On Friday, Nov. 30, ASTA's Young Professionals Society (YPS) held its first-ever members-only "Advocacy Day." At the meeting, YPS members were briefed by a range of D.C.-based government affairs professionals on the importance of ASTA members becoming advocates for their industry before federal and state governments; how to conduct a successful meeting with congressional staff; and on ASTA's federal and state policy issues, including airline ancillary fees, hotel occupancy taxes, independent contractors, travel insurance and others. Attendees broke out into teams and conducted meetings with staff of their members of Congress. LinkedInFacebookTwitterEmail this Story
  • ASTA's Green Program -- Learn more about sustainable travel
    The ASTA Green Program is an education and self-assessment program for travel agents and travel suppliers. The core of the program is the Green Guide. Those travel agent and supplier members who purchase the Green Guide can go a step further and become ASTA Green Members. To become a Green Member, they must read the guide, complete the self-assessment, sign off on our Green Code of Ethics and complete the application. The Green Guides are available in the ASTA Store. *Non-members may purchase the Green Guide, but cannot become an ASTA Green Member. LinkedInFacebookTwitterEmail this Story
Learn more about ASTA ->Resources  |  Conferences  |  Consumer Travel Information  |  Join ASTA

To change one's life: Start immediately. Do it flamboyantly. No exceptions."
--William James,
American psychologist and philosopher

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