| News for mobile marketing professionals |  |
| Campaigns and Case Studies |  |  |
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- UK mobile social users interact with brands more than they admit
Thirty-five percent of mobile users say they don't want brands communicating with them through mobile social networks, according to a poll by the Direct Marketing Association's Mobile Marketing Council. An additional 31% don't want to communicate with brands via mobile devices. But the number of people who in fact interact with brands via mobile social media (43%) is actually higher than those who say they are happy doing so (23%). MediaBistro.com/AllTwitter blog
(22 May.)     
| Industry News | | |
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- France Telecom boosts Mobinil stake to 94% in Mideast strategy
Vodafone Egypt competitor Mobinil is now under the control of France Telecom, which boosted its stake to 94% in the big Egyptian carrier. The fast-growing mobile market in Egypt is seen as a crucial part of France Telecom's growth plans for Africa and the Middle East. Reuters
(27 May.)
- Adfonic charts ad impressions on mobile operating systems
Apple's iOS and Google's Android operating systems account for 83% of ad impressions on Adfonic's global network, according to the company. Apple's numbers are boosted by the popularity of iOS devises in Europe and Asia. Android dominates in North America. In Africa, however, Nokia's Symbian remains popular and accounts for 20% of impressions. Mobile Marketing Magazine
(25 May.)
| Market Trends and Research | | |
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- Report: Android takes near 60% share of mobile phone market
With a lot of help from Samsung devices, Android accounted for nearly 60% of all smartphones sold globally in the first quarter, according to an IDC report. Apple, meanwhile, accounted for 23% of sales. Looking ahead, analysts say the Windows Phone system should soon begin to gain significant ground. RCR Wireless News
(25 May.)
| MMA-EMEA News | | |
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- Google has released its 2012 global smartphone consumer research, available on thinkwithgoogle.com/mobileplanet
Google has released its 2012 global smartphone consumer research through a newly re-designed thinkwithgoogle.com/mobileplanet site. The research shows that mobile is moving mainstream and is happening around the world as smartphone penetration rises rapidly. Businesses can learn about mobile consumer behavior across 40 countries, see year-over-year trends, segment by demographics and more by using the updated site tool which creates custom, presentation-ready charts of smartphone usage. Users can also dive deeper into the research by downloading the country-level raw data and executive summary reports for the countries in the 2012 research. OurMobilePlanet.com helps businesses win the moments that matter by providing free access to global smartphone consumer data so that businesses can make better decisions and grow faster with mobile. View the research.
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