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January 15, 2013
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News for business-to-business marketing professionals  |

  Top Story 
  • Why Facebook users are ripe for B2B messaging
    Business-to-business marketers should take advantage of the Facebook Ad Exchange, Adam Proehl writes. Advertising on the network allows a brand to retarget customers who earlier conducted a search, hitting them with an ad while they are checking out the social network. "Generally, when a person is engaged in activities that might be considered 'time wasting' (like catching up on the news or spending time on Facebook), the brain is more receptive to messaging," he writes. That's all the more reason for B2B marketers to consider unusual outlets such as televised sports, outdoor and radio. B2C Marketing Insider (1/14) LinkedInFacebookTwitterEmail this Story
The State of Email Marketing for Agencies
Check out this infographic summarizing research from 130+ agencies on the state of email marketing. See trends in how agencies are using email marketing to grow business and deliver results for clients. Download the infographic now
  Eye on Marketing 
  • How to draw more visitors to your website
    You can attract more traffic to your website in several ways, such as by setting up a YouTube channel and focusing on your company's blog, writes AJ Kumar, co-founder of Single Grain. "By publishing high-value posts consistently, you'll build your relationship with your readers, resulting in visitors who check back frequently to view your latest posts," Kumar writes. (1/9) LinkedInFacebookTwitterEmail this Story
  • Other News
  Tech Edge 
  • Get good use out of Google+
    To make Google+ "as addictive as your Facebook feed," use FindPeopleOnPlus to identify which of your LinkedIn and Twitter contacts are active on Google+, John Paul Nettles writes. "You can also search for people to add by criteria such as geography, age, and industry." (1/14) LinkedInFacebookTwitterEmail this Story
  • Collaboration is at the core of successful product innovation
    You should interact with customers as you attempt to build an innovative product and bring it to market, writes Diane Zuckerman. "[Y]ou want to take pains to include a target customer on your team, or at least make sure your prototyping includes feedback with a would-be customer," she writes. You should concentrate on picking the right business partners and develop a plan for top-notch execution. Inc. online (free registration) (1/10) LinkedInFacebookTwitterEmail this Story
  • How to marry risk management and innovation
    Risk management and innovation might seem to be opposing goals for a company, writes Steve Culp, managing director for Accenture Risk Management. However, there are benefits to joining the two functions. "When properly fused, the two disciplines can help organizations pursue opportunities that a risk-averse culture might leave on the cutting room floor," Culp writes. He provides three principles to link risk management and innovation in a company. Forbes (1/7) LinkedInFacebookTwitterEmail this Story
  Association News 
  • BMA New York City -- Event -- BMA BtoB Outlook
    This breakfast event will be held Tuesday, Jan. 22, at 8 a.m. at the Union League Club of N.Y., 39 East 37th Street in New York City. Learn what is to come in 2013. Hear from GE's executive director of global digital marketing, Linda Boff; IBM's VP of global business services North America marketing, Matt Preschern; and eMarketer Chairman/co-founder Geoff Ramsey. Moderated by BtoB Magazine/BtoBonline Publisher Bob Felsenthal, member of BMA National Board of Directors. Read more. LinkedInFacebookTwitterEmail this Story
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

If you can't write your idea on the back of my calling card, you don't have a clear idea."
--David Belasco,
American theatrical producer, director and playwright

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