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January 15, 2013
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News for business-to-business marketing professionals  |

  Top Story 
  • Why Facebook users are ripe for B2B messaging
    Business-to-business marketers should take advantage of the Facebook Ad Exchange, Adam Proehl writes. Advertising on the network allows a brand to retarget customers who earlier conducted a search, hitting them with an ad while they are checking out the social network. "Generally, when a person is engaged in activities that might be considered 'time wasting' (like catching up on the news or spending time on Facebook), the brain is more receptive to messaging," he writes. That's all the more reason for B2B marketers to consider unusual outlets such as televised sports, outdoor and radio. B2C Marketing Insider (1/14) LinkedInFacebookTwitterEmail this Story
Top 10 takeaways from Marketing United
At Marketing United 2017, the smartest minds in the industry came together to help digital marketers find breakthrough ideas to conquer their toughest challenges. These are the 10 most impactful takeaways, and they'll help you see your marketing in a whole new light. See them now>>
  Eye on Marketing 
  • How to draw more visitors to your website
    You can attract more traffic to your website in several ways, such as by setting up a YouTube channel and focusing on your company's blog, writes AJ Kumar, co-founder of Single Grain. "By publishing high-value posts consistently, you'll build your relationship with your readers, resulting in visitors who check back frequently to view your latest posts," Kumar writes. (1/9) LinkedInFacebookTwitterEmail this Story
  • Other News
Free Guide to Email Metrics & Benchmarks
Learn how to boost your email metrics to increase user engagement, improve your email deliverability, and achieve dramatic ROI. See the key metrics used by email marketers, engineers and marketing executives. Download the guide now.
  Tech Edge 
  • Get good use out of Google+
    To make Google+ "as addictive as your Facebook feed," use FindPeopleOnPlus to identify which of your LinkedIn and Twitter contacts are active on Google+, John Paul Nettles writes. "You can also search for people to add by criteria such as geography, age, and industry." (1/14) LinkedInFacebookTwitterEmail this Story
Do Your Employees Put the Company First?
This new tool measures a firm's "stewardship climate," from Kellogg School of Management Professor Justin Craig.
  • Collaboration is at the core of successful product innovation
    You should interact with customers as you attempt to build an innovative product and bring it to market, writes Diane Zuckerman. "[Y]ou want to take pains to include a target customer on your team, or at least make sure your prototyping includes feedback with a would-be customer," she writes. You should concentrate on picking the right business partners and develop a plan for top-notch execution. Inc. online (free registration) (1/10) LinkedInFacebookTwitterEmail this Story
  • How to marry risk management and innovation
    Risk management and innovation might seem to be opposing goals for a company, writes Steve Culp, managing director for Accenture Risk Management. However, there are benefits to joining the two functions. "When properly fused, the two disciplines can help organizations pursue opportunities that a risk-averse culture might leave on the cutting room floor," Culp writes. He provides three principles to link risk management and innovation in a company. Forbes (1/7) LinkedInFacebookTwitterEmail this Story
  Association News 
  • BMA New York City -- Event -- BMA BtoB Outlook
    This breakfast event will be held Tuesday, Jan. 22, at 8 a.m. at the Union League Club of N.Y., 39 East 37th Street in New York City. Learn what is to come in 2013. Hear from GE's executive director of global digital marketing, Linda Boff; IBM's VP of global business services North America marketing, Matt Preschern; and eMarketer Chairman/co-founder Geoff Ramsey. Moderated by BtoB Magazine/BtoBonline Publisher Bob Felsenthal, member of BMA National Board of Directors. Read more. LinkedInFacebookTwitterEmail this Story
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

If you can't write your idea on the back of my calling card, you don't have a clear idea."
--David Belasco,
American theatrical producer, director and playwright

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