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- Why Facebook users are ripe for B2B messaging
Business-to-business marketers should take advantage of the Facebook Ad Exchange, Adam Proehl writes. Advertising on the network allows a brand to retarget customers who earlier conducted a search, hitting them with an ad while they are checking out the social network. "Generally, when a person is engaged in activities that might be considered 'time wasting' (like catching up on the news or spending time on Facebook), the brain is more receptive to messaging," he writes. That's all the more reason for B2B marketers to consider unusual outlets such as televised sports, outdoor and radio. B2C Marketing Insider
(1/14)     
| Eye on Marketing | | |
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- How to draw more visitors to your website
You can attract more traffic to your website in several ways, such as by setting up a YouTube channel and focusing on your company's blog, writes AJ Kumar, co-founder of Single Grain. "By publishing high-value posts consistently, you'll build your relationship with your readers, resulting in visitors who check back frequently to view your latest posts," Kumar writes. RepCapitalMedia.com
(1/9)
| Tech Edge | | |
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- Get good use out of Google+
To make Google+ "as addictive as your Facebook feed," use FindPeopleOnPlus to identify which of your LinkedIn and Twitter contacts are active on Google+, John Paul Nettles writes. "You can also search for people to add by criteria such as geography, age, and industry." RepCapitalMedia.com
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| Innovation | | |
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- Collaboration is at the core of successful product innovation
You should interact with customers as you attempt to build an innovative product and bring it to market, writes Diane Zuckerman. "[Y]ou want to take pains to include a target customer on your team, or at least make sure your prototyping includes feedback with a would-be customer," she writes. You should concentrate on picking the right business partners and develop a plan for top-notch execution. Inc. online (free registration)
(1/10)
- How to marry risk management and innovation
Risk management and innovation might seem to be opposing goals for a company, writes Steve Culp, managing director for Accenture Risk Management. However, there are benefits to joining the two functions. "When properly fused, the two disciplines can help organizations pursue opportunities that a risk-averse culture might leave on the cutting room floor," Culp writes. He provides three principles to link risk management and innovation in a company. Forbes
(1/7)
| Association News | | |
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- BMA New York City -- Event -- BMA BtoB Outlook
This breakfast event will be held Tuesday, Jan. 22, at 8 a.m. at the Union League Club of N.Y., 39 East 37th Street in New York City. Learn what is to come in 2013. Hear from GE's executive director of global digital marketing, Linda Boff; IBM's VP of global business services North America marketing, Matt Preschern; and eMarketer Chairman/co-founder Geoff Ramsey. Moderated by BtoB Magazine/BtoBonline Publisher Bob Felsenthal, member of BMA National Board of Directors. Read more.
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