| News covering the digital entertainment industry |  |
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- Tubefilter founders discuss the secrets of online-video success
 Creating compelling video content for online distribution means moving away from the linear thinking of traditional broadcasting and using the innate capabilities of the Internet to engage audiences, the founders of online-video publication Tubefilter say. Drew Baldwin and Josh Cohen say this involves leveraging social media for marketing and tapping into the "natural interactivity of the Internet" to engage in "a different kind of storytelling." The Huffington Post
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- Netflix plans to borrow to pay for more original content
Netflix says it plans to refinance debt and offer up to $200 million in new notes to raise cash for the production of original content. Netflix executives made the announcement in a conference call with investors and in a shareholder note that mentioned the rising cost of licensing and producing digital content. "This would give us additional reserves as well as increased flexibility to fund future originals," CEO Reed Hastings wrote in the note. TheWrap.com
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- New Republic plans a pay-wall model
Politics and culture magazine The New Republic plans to charge users to access digital content. TNR.com will allow nonpaying readers to access up to eight articles a month per device. All Things D
(1/28)
- Amazon cites a jump in Prime video streaming
Amazon's media sales increased 13% in the fourth quarter compared with Q4 of 2011, exceeding $2.9 billion, Chief Financial Officer Tom Szkutak says. Meanwhile, streaming of free video by Amazon Prime members has risen "dramatically," along with Prime membership, Szkutak says. Home Media Magazine
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- The perfect storm is brewing for online video advertising
A shifting digital advertising marketplace has made online video advertising increasingly important, writes Patrick Himes. A variety of trends are driving the rise of online video ads, including the proliferation of platforms for viewing video, changing content consumption habits and even new platforms such as Vine, which hosts six-second clips. "I have little doubt that video ads are going to become one of, if not the primary and most effective, advertising methods," Himes writes. B2C Marketing Insider
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| eBooks, Tablets and More | | |
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- Study: Wireless devices and TV go hand in hand for many
Television remains the dominant medium for U.S. viewers to watch their shows, but an increasing number of people are doing so with smartphones and tablets at their side, according to a report from KPMG International. The report found that 17% of viewers access the Internet from their smartphone while looking at TV and that 14% -- mainly 25- to 34-year-olds -- prefer to use their phones or tablets to watch TV "for greater flexibility." MediaPost Communications/MediaDailyNews
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| Entertainment Matters at CES | | |
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Nominations are now open for the 2013 Innovation Entrepreneur Awards
Launched in 2012 by It Is Innovation magazine (formerly Vision) and the CEA Small Business Council, CEA's Innovation Entrepreneur Awards Program recognizes entrepreneurs leading businesses with revenues under $30 million and the contributions they make to the U.S. economy. Any small business or small business owner/executive in the CE industry that demonstrates innovation, dedication to the industry and their local community, and the tenacity to persevere through business and economic challenges are welcome to apply. The deadline to submit nominations is March 29. Watch videos of the 2012 award winners and submit your nomination today.
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