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November 20, 2012
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Nestle Waters North America taps Canada chief for top job
    Tim Brown, most recently president and CEO of Nestle Waters Canada, has been named president and CEO of Nestle Waters North America, effective Feb. 1. Current president and CEO Kim Jeffery will retire after 20 years in the position and 34 with the company. (11/19) LinkedInFacebookTwitterEmail this Story
  • Using beverages to boost convenience store sales
    Convenience stores can increase sales by bundling food with coffee sales and by making sure the cold drink fountains are clean, with the correct mixture of water to syrup. "Manage and market these areas successfully and you're on your way to building a strong foundation for your next level of foodservice," writes Terry Lambert, a convenience store owner and instructor with the CBC Learning Center. Convenience Store News (11/19) LinkedInFacebookTwitterEmail this Story
  • S&D Coffee brews growth plan
    S&D Coffee, which now has 613 workers at seven sites across North Carolina, said it will invest $97 million over the next five years for company expansion. S&D, which sells coffees, teas, and other beverages, has seen a 400% sales increase in the past 10 years. Drinks Business Review (11/20) LinkedInFacebookTwitterEmail this Story
  • Jamba Juice adds to fresh juice menu
    In the first phase of its "juice-forward" concept, Jamba Juice is testing an expanded fresh juice menu that includes hand-crafted blends with ingredients including beets, kale, ginger, apples and carrots. "What we’re seeing early on is that the fresh-juice customer is a more habitual customer, less seasonal than our core [smoothie] customer," said Jamba president and CEO James White. "We are excited about the long-term prospects." Nation's Restaurant News (free registration) (11/19) LinkedInFacebookTwitterEmail this Story
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  Health and Nutrition 
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  Marketing Report 
  • Nespresso wakes up to celebrity endorsement by Penelope Cruz
    Nespresso's latest commercial features actress Penelope Cruz describing her own home, outfitted with the single-serve coffee maker, as the "best cafe." The spot emphasizes the use of real milk, pressing an advantage over other machines that use powders. The company had eschewed the use of celebrities in U.S. advertising, despite the popularity of a George Clooney spot abroad, but wanted Cruz for the second phase of the push, which includes the opening of 21 Boutique Bars around the U.S. Advertising Age (tiered subscription model) (11/19) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • ABA announces new member
    ABA would like to welcome new member O.N.E. World Enterprises of Los Angeles, Calif. Please join us in welcoming them! LinkedInFacebookTwitterEmail this Story
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
A good man with a good conscience doesn't walk so fast."
--Georg Büchner,
German writer

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