| Current News and Ideas for Web Developers and Marketers |  |
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| Trendwatch | | |
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- Google ads set to appear on Yahoo sites
Yahoo will add Google to the roster of ad networks it uses to fill its pages, sources say. That could presage renewed talks regarding a bigger ad deal between the tech giants, although for now Google and Yahoo appear happy to stick to a relatively low-level partnership focusing on using small AdSense ads to plug Yahoo's unsold inventory, writes Peter Kafka. "Any truly significant tie-up between Yahoo and Google would certainly undergo a whole lot of regulatory scrutiny," Kafka notes. All Things D
(2/6)     
- Microsoft campaign takes aim at Google's privacy policies
Microsoft is launching a Web, print and TV broadside against Google, accusing the company of invading its users' privacy in order to target advertising more effectively. The "Scroogled" campaign focuses particularly on Google's practice of targeting ads based on the content of users' e-mails. "Think Google respects your privacy? Think again," one ad warns. Bloomberg Businessweek
(2/7)
| Getting the Word Out | | |
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- Marketers tune in to Internet radio services
Internet radio sites are still seeing double-digit rates of user growth -- and while the sector's growth is expected to level off in coming years, it's projected that by 2016, more than two-thirds of Web users will tune into online radio services each month, according to an eMarketer report. Audio ads are harder to skip or ignore than conventional display or video ads, potentially making Web-based radio services an important niche for online marketers, this article notes. eMarketer
(2/6)
- Facebook tries out plus-sized marketplace ads
Facebook is running a pilot project that super-sizes the "marketplace ad" units that appear on the right-hand side of its website for certain U.S. users. Larger images have proven a hit in other areas of the site and could help improve click-thru rates for the marketplace units. "The point is to get the easily ignored ads more clicks -- and to make more money, of course," writes Jennifer Van Grove. CNET
(2/6)
| Developer Update | | |
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| Design Corner | | |
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- How restaurants got a taste for responsive Web design
Restaurants can gain a big competitive advantage by using responsively designed websites, which allow prospective diners to get all the information they need about a given location while on the go, writes Billy Fischer. Responsive design also lowers costs by eliminating duplicate designs and improving search engine optimization. "Your customers are hungry and they're using their mobile phones to search your website for a cure to their cravings. What will you serve them?" he asks. QSRWeb.com
(2/6)
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