| Knowledge for new solutions from the American Press Institute |  |
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- Google's French deal could set unfortunate Web precedent
 The settlement Google reached with French publishers over use of their news content may only encourage other countries to pressure Google for similar payments, writes Mathew Ingram. Google portrays the deal and the funds as a helping hand for digital publishing, but others say it sets a dangerous "pay for links" precedent. "How long until U.S. newspapers and publishers start to argue the same thing? What about other companies?," he asks. GigaOm
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- Papers pay flat fee for metered online subscription service
Digital Technology International’s Digital Paymeter application is being used by The Orange County Register of California, The Pittsburgh Post-Gazette, The Roanoke Times of Virginia and The Virginian-Pilot of Norfolk, as they introduce metered online subscriptions this year. Under the DTI system, newspapers retain control of subscribers' data and pay a flat fee for the service. NewsAndTech.com
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- Technology predicts when stories are about to go viral
New technology being developed by Conde Nast's Ars Technica will attempt to predict which online news items will go viral, giving advertisers the opportunity to bid for placement with hot stories. The site is using a tool that looks at early traffic as a predictor of a story's future performance, a method that is already proving successful, with officials already touting a 95% accuracy rating. "Our hope is we can roll this technology out across other sites and help Condé Nast continue to grow," said Wired and Ars Technica Publisher Howard Mittman. Adweek
(2/4)
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- Content, conversion are top priorities for online marketers
Improving content marketing and conversion rates are digital marketers' top priorities for 2013, with 39% of respondents to an Econsultancy survey citing each goal as essential. Social-media engagement and ad targeting were also seen as key priorities by more than a third of the marketers surveyed. eMarketer
(2/5)
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- Omidyar Network seeks feedback on media development
Omidyar Network's Government Transparency initiative is opening up a conversation about the role of philanthropy supporting media development around the world. The goal "is to develop an ecosystem strategy that goes beyond our own contributions to the field, but details how an entire community of media development funders might work toward addressing the multiple issues that currently restrict media’s ability to inform citizens, hold institutions to account and ensure freedom of expression," David Sasaki writes. PBS/Idea Lab
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| API News and Events | | |
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- Gilbert outlines six principles for media innovation in API workshops
U.S. newspapers derive an average of 17 percent of their revenue from digital. The Deseret News and Deseret Digital Media average 45 percent, a little more than three years after Clark Gilbert took over as president and CEO. During recent workshops in API’s Transformation Tour, he has shared the principles behind his strategic model for media business innovation.
- Don't miss the chance to reshape your digital content business
Join API and The Poynter Institute Feb. 28-March 1 in Washington, D.C., for Transformative Content Strategies. Led by Clark Gilbert, president/CEO of the Deseret News and Deseret Digital Media, this workshop details how news media innovators are mapping a path to the future with new tactics for growing and engaging audiences with digital content. A program highlight is the Content Model Dashboard, a tool for decision-makers to score their digital operations and determine the right areas to strengthen.
| SmartQuote | | |
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 | Failure changes for the better, success for the worse."
--Seneca the Younger,
Roman philosopher, statesman and playwright
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| About API |
The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training,
research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the
headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation
into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.
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