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December 17, 2012
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News for business-to-business marketing professionals  |  Marketing.org

  Top Story 
  • AOL shows shift in focus to online ads with new hire
    AOL's new strategy of a decentralized marketing approach reflects an earlier ambivalence about whether to emphasize its brand or its divisions, analysts say. The company hired Allie Savarino Kline as the chief marketing officer of the Advertising.com division shortly after letting AOL CMO Jolie Hunt go in "an effort to boost awareness and reintroduce AOL into the discussion of online advertising," says Greg Sterling, founder of Sterling Market Intelligence. "Much of the attention -- on the PC -- has recently focused on real-time bidding platforms and not on conventional ad networks." TechNewsWorld (12/15) LinkedInFacebookTwitterEmail this Story
  Eye on Marketing 
  • Secrets of successful content marketing campaigns
    Content marketing can be a solid strategy for any kind of company, according to Ann Handley of MarketingProfs. After setting up a blog for your company, you can move your marketing initiative forward by encouraging your employees to contribute and by getting involved with content curation. "Think about being a resource to your readers," she advises. "Maybe that means producing some original content but it also means curating content and serving as an industry resource." OpenView Blog (12/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  Tech Edge 
  • Removing the human bottleneck frees marketer and machine
    The advent of cloud-based services offered by Salesforce and Adobe leaves the question of how companies can put Big Data to work, BloomReach CEO Raj De Datta writes. The marketing industry is facing a bottleneck in which already massive and ever-increasing amounts of data -- impossible to handle except by computers -- need to be absorbed and interpreted by human beings. The solution is to extract human beings from the equation even further, leaving them to create the emotional experience, and relying on the machines to learn how to help run campaigns, De Datta writes. All Things D (12/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  Innovation 
  • To invent the future, start by thinking like a designer
    Designers come up with groundbreaking ideas by combining empathy and creativity, Stanford University design educator Bill Burnett says. That means understanding your consumers' problems and desires, then using flashes of insight to come up with new ways to serve those needs. "What a designer does is imagine the future. That's what's powerful about design thinking for a business leader," Burnett explains. Entrepreneur online/The Daily Dose blog (12/14) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by Business Marketing SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Association News 
  • Video: "Go and Grow" event in the U.K. launches global front for BMA
    "Most trade event reviews I come across tend to sound like an apprentice recounting his first week at work. You know what I mean -- lots of boyish enthusiasm and an inescapable desire to thrust his knowledge upon a poor, unsuspecting audience. But that wasn't the case at the BMA's Go and Grow event in London. I came away with plenty of insight about the challenges facing B2B marketers and the dramatic changes in marketing communications." Watch the video. LinkedInFacebookTwitterEmail this Story
  • BMA Colorado -- Event -- Meetup
    This event will be held Thursday, Jan. 10, from 5 to 7 p.m. at Blake Street Vault, 1526 Blake St., Denver. It's a great networking opportunity for B2B marketing professionals to meet and get to know other BMAers who work (or live) near you. It is smaller gathering so you have a chance to meet new folks and for members of the BMA Colorado Chapter Board to get to know you. Read more. LinkedInFacebookTwitterEmail this Story
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

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  SmartQuote 
Action is the antidote to despair."
--Joan Baez,
American singer


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