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November 29, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • No USA Today paywall just yet, says Larry Kramer
    Publisher Larry Kramer says USA Today is a work in progress when it comes to differentiating itself from the pack of national news sources, so that it can justify paid online subscriptions. "There is so much national news out there, I think we would lose more than we would gain,” Kramer said the the Business Insider's Ignition conference in New York City. (11/28) LinkedInFacebookTwitterEmail this Story
  • Time Inc. puts new focus on Web video with dedicated unit
    More and better online video is the goal as Time Inc. gathers its video production people under one unit. "It's an important strategic focus for the company as consumers increasingly seek Web video as a format to inform, entertain and share among their friends. ... We also believe video provides an opportunity to engage with advertisers in creative new ways that fulfill a current demand from the ad marketplace," CEO Laura Lang said in a staff memo. Advertising Age (tiered subscription model) (11/28), Adweek (11/28) LinkedInFacebookTwitterEmail this Story
  • Digital surge helps ruse rise in magazine readership
    Total magazine readership has increased by 20 million to 1.2 billion since spring, and digital contributed 4.4 million of those new readers, with total digital readership now at 13.5 million, according to GfK MRI. Total readership increased 1.6% while digital readership increased 47% during the period. Adweek (11/28) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Complying with viewability standards improves click rate, study finds
    Rich-media ads have an average click-thru rate of 0.22%, according to a MediaMind study. That figure improves to 0.34% -- an increase of 54.5% -- when ads meet viewability standards, and are at least 50% viewable for a minimum of one second. More viewable ads also had markedly better post-click conversion rates, the study found. "Perhaps one lesson here is that more expensive placements simply get better results," notes eMarketer. eMarketer (11/29) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  Case Studies 
  • Journalists need deep digital skills to survive, report concludes
    In a digital age, journalists need to enhance their skills in writing code, using algorithms and other data analysis techniques to stay abreast of and evaluate developments as revealed, for instance, on social networks. That's the conclusion of a new report by Columbia University's Tow Center for Digital Journalism. "The short version is that journalism is good and we want more of it, but we need journalists who have more technical skills and more specialization and we need institutions that allow for more experimentation," said Emily Bell, director of the Tow Center and one of the study's authors. (11/28) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • What does it take to become a community-focused media company?
    It takes a community to grow your future. And it takes reimagining a framework for connecting businesses to customers, building communities of interest and engaging audiences in the conversation. It's social, mobile and very personal. Join us for Transformational Communities and find out what it takes to transform your news operation. The Transformation Tour brings together the best of the American Press Institute with The Poynter Institute for this one-day workshop on Dec. 7 in Arlington, Va., and on March 11 in Chicago. LinkedInFacebookTwitterEmail this Story
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We acquire the strength we have overcome."
--Ralph Waldo Emerson,
American writer

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
    Arlington, VA 22203
    Phone: (571) 366-1000
    Fax: (571) 366-1219
    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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