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July 6, 2012News for marketing professionals

  Breaking News 
Time to clean up the advertising industry
The advertising industry is being dirtied by a lack of trust and transparency, non-viewable ads and brand safety concerns. But it's not too late to make improvements for consumers, advertisers, and publishers alike. Click here to learn more.
  Company News 
  • Mercedes' viral chase touts comfort features for commuters
    Mercedes-Benz has released a four-minute features-oriented car-chase video for social media starring the GL model in action. An irritated cop commandeers a GL to chase a burglar, but becomes increasingly impressed during the ride by the vehicle's temperature-controlled cup holders and 360-degree camera. The automaker is figuratively chasing BMW, which competes for the same drivers and also uses action videos intended to go viral. Luxury Daily (7/6) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Marketers who ignore boomers are missing growing sweet spot
    With the key demographic of baby boomers now in, or rapidly approaching, their over-50 years, marketers are bracing for the reality that 70% of the nation's disposable income will reside outside the 18-49 demo by 2017, according to stats released at Nielsen's Consumer 360 Conference. But marketing dollars are chasing other demographic profiles, says Beth Brady, Nielsen's leader for marketing effectiveness, who calls that "a missed opportunity." MediaPost Communications/MediaDailyNews (7/5) LinkedInFacebookTwitterEmail this Story
  • Why marketers shouldn't fear FBX
    Facebook's new real-time bidding exchange, FBX, doesn't compete directly with the social network's existing ad products, and so shouldn't disrupt ad buyers' current workflows, writes Dave Williams. Rather, the exchange gives marketers a new tool for moving customers through the sales funnel, in a sign that Facebook is serious about boosting revenues through ad-sales innovation. "This is just the beginning for Facebook," Williams predicts. Advertising Age (tiered subscription model)/DigitalNext blog (7/5) LinkedInFacebookTwitterEmail this Story
  • MLB turns to Twitter to fill final All-Star spots
    Major League Baseball staged a hashtag-based Twitter vote to help determine who would get the last two spots on its All-Star teams. Franchises used a variety of social media marketing techniques to rally fans, posting messages from top executives and giving away swag based on the votes their players received. "It's amazing how this is now driven by social media," said Texas Rangers communications chief John Blake. "Our director of social media ... is spending every waking hour coming up with ideas." The New York Times (tiered subscription model)/Media Decoder blog (7/5), Adweek (7/5) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  Multicultural Marketing 
  • P&G workers fund Vietnam kindergarten
    As part of its bid to win over young people in Vietnam, where 45% of the population is younger than 25, Procter & Gamble employees paid about 80% of the $100,000 spent to build a kindergarten in the Vietnamese village of Minh Phuong. "Vietnam is a young culture, very interested in trying new things, so you don't have to be the 100-year incumbent to be able to win," said Deb Henretta, group president of Asia business for the company. Bloomberg (7/4) LinkedInFacebookTwitterEmail this Story
  People & Personalities 
  • Facebook fans vote Pitbull on the island
    A Wal-Mart social media campaign has been effectively hijacked by pranksters. A promotion for LeBron James-backed Sheets Energy Strips promised that the rapper Pitbull would personally visit the Wal-Mart with the most votes in a contest. Some 60,000 Facebook users voted to exile Pitbull to the most remote Wal-Mart they could think of -- Alaska's Kodiak Island. Adweek (7/5) LinkedInFacebookTwitterEmail this Story
And I have always believed that advertising has a powerful impact on our society. It not only influences public taste and conduct; it also helps shape society's values."
--Liener Temerlin, member, Advertising Hall of Fame

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