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January 10, 2013
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News for mobile marketing professionals

  Top Story 
  • Auntie Anne's goes all out on mobile for pretzel launch
    Auntie Anne's is touting its Honey Whole Grain Pretzel with a wide-ranging mobile promotion, incorporating QR codes, SMS, mobile advertising, a mobile game and more. EPrize helped develop the campaign for the pretzel purveyor, with mobile playing "the most significant role. ... Whether they experience us with a digital ad, when walking through the mall or on Facebook, we wanted to make sure that wherever the consumer was, we were there," said Jennifer Cadicamo, senior director of strategic services at ePrize. (1/10) LinkedInFacebookTwitterEmail this Story
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  Consumer Engagement 
  • Health insurer engages members with smartphone service
    Members of Independence Blue Cross will be able to use their smartphones to gain secure access to personal health data, carry out transactions and take advantage of one-on-one support with the insurer's new IBX Wire service. "Mobile devices and social media have given us an easy and immediate way to connect and access information wherever and whenever we need it. Through IBX Wire, we are helping Independence Blue Cross members connect and communicate with their health insurer as easily as they can with friends and family," said Matt Gillin, CEO at Relay Network, which helped develop the service. Mobile Marketer (1/10) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • SMS campaigns find happy medium by giving consumers options
    SMS campaigns are often held in low regard by consumers, who consider them annoying, this article notes. But the industry is making real headway in finding a sweet spot between consumer annoyance and not being present enough. Key to progress is providing consumers clear opt-in and opt-out information so they can be in control, advises Shuli Lowy, marketing director at Ping Mobile. Mobile Marketer (1/10) LinkedInFacebookTwitterEmail this Story
  • High tide of holiday e-mails pays off for some retailers
    Some major retailers such as Best Buy and Wal-Mart defied holiday-season warnings about sending untargeted, impersonal e-mail campaigns. But in flooding consumers' inboxes, some companies achieved better results, including higher open rates -- a feat that may be explained by a surge in mobile e-mail usage, according to officials at eDataSource. "If you increase the volume of e-mail to this level and get this number of reads, it means that access to e-mail has to be better. One can reasonably deduce that mobile is another thing the thing improving the access," said GB Heidarsson, senior vice president of sales and marketing at eDataSource. DMNews (1/8) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Mobile trends make for rapid gains in m-commerce
    Retail sales via mobile devices are likely to grow by more than half this year, eMarketer forecasts. This extends a pattern of major growth based on three trends: more smartphone shoppers whose behavior affects commerce in all channels, the growing number of smartphone owners comfortable with making purchases on their devices and a surge in shopping via tablets, which should account for the bulk of m-commerce sales over the next four years. eMarketer (1/10) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  MMA News 
  • Upcoming webinars
    Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave

    Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend.

    Going Mobile -- Top 3 Privacy Tips for 2013

    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors; Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Register to attend. LinkedInFacebookTwitterEmail this Story
  • Super Discount for MMA Members to Attend Flurry Source13 Thought Leadership Conference, San Francisco, Jan. 17
    Learn from top industry executives and investors to thrive in the new app economy! Speakers include Google, Microsoft, Goldman Sachs, ESPN, CBS, Zynga, Activision, Smule, Hotel Tonight, Waze, ngmoco, Shazam and more. Discussion led by top press including Bloomberg, AllThingsD, TechCrunch, GigaOM VentureBeat and Business Insider. Top VC participants include InterWest Partners, Canaan Partners, Scale Venture Partners, Menlo Ventures, First Round Capital, DFJ and more. Attend using "MMAFriends" discount code for only $199, saving $600 -- 75% off! Register and learn more. LinkedInFacebookTwitterEmail this Story
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Luck enters into every contingency. You are a fool if you forget it -- and a greater fool if you count upon it."
--Phyllis Bottome,
British writer

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