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January 28, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Industry groups announce new mobile ad standards
    The Mobile Marketing Association and the Interactive Advertising Bureau have joined forces to publish a new set of industry standards for mobile advertising, in a bid to streamline ad buying and selling. The standards should help marketers create ads capable of running on several different devices, and help publishers to get better prices for their mobile ad inventory. "Mobile is a unique medium that gets you closer to the consumer than any other. Because of that it needs its own unique framework," says MMA North America Managing Director Michael Becker. Advertising Age (tiered subscription model) (1/25) LinkedInFacebookTwitterEmail this Story
  • Digital marketers take aim at brands' TV budgets
    Until now, most online ad spending has been diverted from brands' print budgets -- but the rise of online video is now letting online marketers make a play for brands' TV budgets too, says RBC Capital Markets analyst Mark Mahaney. "The number of people watching TV seems to be stagnating or declining, and the number of people turning to the Internet for entertainment is surging," he says. "It almost inevitably drives these TV budgets online." Reuters (1/25) LinkedInFacebookTwitterEmail this Story
  • Marketers start running Oscar-themed Web ads
    There's still a month to go until the Academy Awards, but some brands have already started running Oscar-themed Web ads. The University of Phoenix and Hyundai have signed up to sponsor sections of ABC's dedicated Oscars website and application, while Samsung is using display ads on the site to steer visitors to its Facebook page. MediaPost Communications/MediaDailyNews (1/25) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Study: Americans are more likely than Europeans to use QR codes
    American mobile-device users are markedly more likely than their European counterparts to have used a QR code in the past year, according to a Pitney Bowes study. U.S. consumers were more likely to have used QR codes across a variety of media, with consumers more likely to have used print-based codes than website, e-mail or TV-based codes. eMarketer (1/28) LinkedInFacebookTwitterEmail this Story
  • Consumers say e-mail comes first
    E-mail remains the most effective tool available to online marketers, according to an ExactTarget report. Almost 7 in 10 consumers check e-mail before engaging in any other online activity each day, and about 1 in 3 consumers say marketers should be investing more in e-mail outreach. ClickZ (1/25) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • A look inside jQuery's "Widget Factory"
    Building a jQuery widget ordinarily involves extending the $.fn namespace -- but for complex widgets, that's more trouble than it's worth, writes Pavan Podila. To streamline production, jQuery's user-interface team crated the "Widget Factory," an object-oriented tool for widget creation and customization. NetTuts+ (1/25) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • How to test user experiences efficiently
    Creating effective user experiences is all about testing designs as thoroughly as possible given the inherent restrictions and resource limits of a particular project, write Jesmond Allen and James Chudley. "You need to be confident that the tools and techniques you choose will be the right ones to get you the insight you need within the constraints of the project," they write. (1/24) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Why SMBs shouldn't waste resources on cheap websites
    Pinching pennies when it comes to Web design simply isn't worth it, writes Melissa Fach. While it's possible to build a site on the cheap, it costs money to build a site that's optimized effectively and is easy for potential customers to find and use. "Cheap is never a good idea for a business. Don’t waste your time on cheap websites," Fach writes. Small Business Trends (1/24) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Just days left to enter the Internet Advertising Competition Awards
    The deadline for entering the 11th Annual IAC Awards is Jan. 31. So now is time to get your entries submitted for one of the top award programs dedicated to online advertising in all forms. Entering is easy. Simply create a Nominator Account or log in to an existing Nominator Account. Upload your creative and pick you industry and format. We'll send our judges to evaluate it based on creativity, innovation, impact, design, copywriting, and use of the medium. If you have the highest average score in your industry, you're a winner!

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  Hot Topics 

Top five news stories selected by readers in the past week.

  • Results based on number of times each story was clicked by readers.
If fate means you to lose, give him a good fight anyhow."
--William McFee,
British-American writer

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