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January 22, 2013
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  Top Story 
  • U.K.'s Guardian looks to expand, rejects digital pay model
    The U.K.'s Guardian hasn't ruled out paid digital subscriptions but is setting that tactic aside for the time being as the paper looks to grow its considerable international audience. Noting the Guardian's current bid to establish itself in Australia, Guardian Media CEO Andrew Miller says digital subscriptions tend to work best for newspapers looking to monetize a stable readership, such as The New York Times, but may not be advantageous for papers acquiring new readers. Mashable (1/21), PaidContent.org (1/21) LinkedInFacebookTwitterEmail this Story
  Revenue 
  • Washington news organizations feel pinch of cyclical ad market
    Washington, D.C.'s highly cyclical ad market is one reason that recently aggressive local news organizations are now paring back on staff. More of these news outlets are now getting into subscription-based models in an attempt to even out their cash flow. Adweek (1/21) LinkedInFacebookTwitterEmail this Story
  • HuffPo's CEO says the future of media lies in advertorials
    The Huffington Post is expanding, developing new verticals and new markets and, on the ad side, is looking more to the sponsored content model, said CEO Jimmy Maymann. "We don't see traditional [mid-page units] as where the future is. You obviously need to work out how to do advertorial. Over the last 12 months it’s gone from testing things out to big programs with brands like Johnson & Johnson and IBM," Maymann said. The Media Briefing (1/21) LinkedInFacebookTwitterEmail this Story
  Innovation 
  • Washington Post's "Pulse" tracks real-time story trends
    Readers wishing to follow the trendiest stories can get a read on which Washington Post stories are generating the most social network referrals through the paper's new Post Pulse feature. Pulse, which updates every 15 minutes, points to content that is "not necessarily the most talked about on Twitter, or the most talked about on Facebook or Google Plus or Reddit or Stumbleupon, but it really is the traffic that's coming from those places to our content and very much in real-time," said Cory Haik, the Post's executive producer for digital news. Journalism.co.uk (U.K.) (1/21) LinkedInFacebookTwitterEmail this Story
  • Author finds papers are still groping for a stable digital model
    Newspapers are still stumbling in their digital strategies, as insupportable debt loads hobble their efforts, Dan Kennedy, assistant professor at Northeastern University’s School of Journalism, says in an interview. Journalists who are just starting out should accept a nomadic fate, destined to wander among successive startups, not all of which will be successful, he says. NetNewsCheck.com (1/21) LinkedInFacebookTwitterEmail this Story
 
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  Case Studies 
  • How old attitudes and technology are holding journalism back
    Traditional journalists' image of themselves as lone public servants is one of the stumbling blocks that have prevented the newspaper industry from adapting to the times, journalism professor C.W. Anderson says in a new book. In addition, legacy technology and stagnant management have caused news organizations to "behave in deeply irrational ways," including a stubborn commitment to the idea that journalism must consist only of reporting original news. PaidContent.org (1/21) LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
It ain't what they call you, it's what you answer to."
--W.C. Fields,
American comedian, actor and writer


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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

     
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