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January 8, 2013
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Stories from the Street 
  • End of NHL lockout could be a boon for sports shops
    Sports retailers might get a boost when NHL players return to work. Much of the hockey season has been lost due to a lockout, but the NHL and its players association recently reached a tentative agreement to resolve the issue. "We won't make up for the lost Christmas sales revenue, but there should be a nice sales uptick when players hit the ice again," said Wayne Woodward of BigSportsShops.com. CNNMoney (1/6) LinkedInFacebookTwitterGoogle+Email this Story
Caring for Customers 
  • 5 ways to put content creation on your employees' agenda
    If your employees aren't interested in creating content to help with your marketing efforts, it's important to show them how doing so can benefit them at the same time as they're helping the business, John Paul Nettles writes. You should also provide them with some training, allow them to let their personalities shine through in their writing, and reward those who embrace the task and excel at it. RepCapitalMedia.com (1/7) LinkedInFacebookTwitterGoogle+Email this Story
Keeping Shop 
Managing the Money 
  • Business credit cards come with perks
    Business credit cards aren't covered by the credit card reform law from a few years ago, but they might offer some attractive perks. Among other benefits, users might be able to gain access to signup bonuses, travel rewards or cash-back offers. Resource Nation blog (1/7) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Your competitors' social media spend might surprise you
    Some small businesses are spending in excess of $100,000 on social media, although the median expense is $1,000 to $2,499 annually, according to data gathered by the SMB Group. If you want to become active on social media, it's important to develop a strategy and put at least some money where your mouth is, Anita Campbell writes. "It's not bad to spend -- just bad to spend unwisely," she writes. Small Business Trends (1/3) LinkedInFacebookTwitterGoogle+Email this Story
  • How Foursquare's new privacy policy could help your business
    Foursquare's newly updated privacy policy might benefit business owners by letting them see more of their recent customer check-ins, writes Annie Pilon. "[T]his privacy change could mean that businesses get a better picture of their customers who use the app and how they can best take advantage of it for future offers," she writes. Small Business Trends (1/5) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
  • How small companies are misunderstanding the employer mandate
    Some business advocates are wary of the potential impact of the employer mandate provision in the federal health care law, but the truth is that much of the cost of insurance might come out of workers' wages, Jonathan Kolstad, Mark Pauly and Robert Town of the University of Pennsylvania write. Some employers have discussed using part-time employees to avoid the mandate, but this might not be the best course of action. "[B]etter to either pay for the insurance (and cut wages) or pay the penalty (and keep wages up), unless you are very close to the 50-worker threshold to begin with," they write. Forbes (1/7) LinkedInFacebookTwitterGoogle+Email this Story
  • What the "fiscal cliff" deal means for microbusinesses
    The deal that was reached to avert the "fiscal cliff" was good news for the smallest businesses in that it prevented their tax rates from rising, writes Dawn R. Rivers. However, many of the beneficial-to-business provisions in the agreement won't affect the smallest companies, she notes. Small Business Trends (1/6) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
Human connectivity is the DNA of social media."
--Azita Ardakani, founder of LoveSocial, as quoted by Entrepreneur online's The Daily Dose blog
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