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January 17, 2013News for marketing professionals

  Breaking News 
  • AAF looks to build its brand with ad campaign in airports
    The American Advertising Federation is working with SecurityPoint Media on an airport-based outdoor campaign, the largest in the organization's history. President and CEO James Edmund Datri says the effort aims at making the AAF a household name, similar to the way the AMA is associated with physicians. "We are moving into a period where our industry's lack of a 'public face' will put the advertising profession at a disadvantage in relation to others, and we are proactively working to change that by building a truly national brand," Datri said. Advertising Age (tiered subscription model) (1/16) LinkedInFacebookTwitterEmail this Story
  Company News 
  • CBS to divest itself of outdoor-ad business
    CBS Corp. is divesting itself of its outdoor advertising business, which accounts for about 13% of its revenue. CBS Outdoor in the Americas will be converted into a real-estate investment trust, and the European and Asian units will be sold off, moves that could combine to bring in $5 billion. Chief executive Les Moonves hinted in the past that he considers CBS a content company and that outdoor was not a core asset. The Wall Street Journal (1/16) LinkedInFacebookTwitterEmail this Story
  • Audi leaves behind the inaugural party as nation's mood shifts
    Despite having reached an estimated 30 million people with its unprecedented advertising push during the 2009 inauguration of President Barack Obama, Audi has decided to bow out this time around. "It's just a different climate," says Audi's general manager of brand marketing, Loren Angelo. "America really recognized that election and potentially the inauguration as a real point of change and progressive movement in America. We saw from Americans there was a feeling of change regardless of your political affiliation." Advertising Age (tiered subscription model) (1/16) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Few media outlets cry foul over bad language in ads
    Ads crafted for the millennial generation are using coarse and explicit language to break through the clutter, writes Stuart Elliott. Ads for Fresh and Sexy intimate wipes by Playtex, for example, use slang to refer to body parts and sex acts. Other advertisers have entered the world of "The Office" character Michael Scott, who favored "That's what she said" jokes to turn everyday discourse into a dirty double entendre. "It's the idea of innuendo, that everything is open to interpretation," says Elaine McCormick, a Gray New York creative director. The New York Times (tiered subscription model) (1/16) LinkedInFacebookTwitterEmail this Story
  • A Super Bowl advertising playbook
    Super Bowl advertisers should not ignore strategy just because they've got buzz-making creative to field, writes Steve McKee. Be sure your message is relevant, simple, visual and has the kind of production values that make it worth the investment. Don't be afraid to provoke thought, as Apple spots have, or stir emotions, as Mean Joe Greene did for Coke. Also, make the Super Bowl spot part of a integrated campaign. "Today, every Super Bowl advertiser looks for a way to make its commercial endure after (or before) the game, and new online and mobile media options continually expand the possibilities," McKee writes. Bloomberg Businessweek (1/14) LinkedInFacebookTwitterEmail this Story
  Interactive 
  • CP+B's app for Diesel is an inspirational death-watch
    Crispin Porter + Bogusky's "Days to Live" campaign for Diesel watches uses an iPhone application for a campaign that creates a "sense of urgency," writes Susan Kuchinskas. The app polls users on their habits to estimate how many days they have to live, which can be displayed in a daily wake-up call along with an inspirational message. ClickZ (1/16) LinkedInFacebookTwitterEmail this Story
  Multicultural Marketing 
  • SapientNitro nabs Sao Paulo digital shop iThink
    SapientNitro is buying an 81% stake in the Brazilian digital agency iThink, which had been one of the country's last remaining digital independents. Clients include Johnson & Johnson, Nestle and PepsiCo. The move follows a spate of similar mergers and acquisitions, including Dentsu's purchase of Lov and Ogilvy's acquisition of Foster. Advertising Age (tiered subscription model) (1/16) LinkedInFacebookTwitterEmail this Story
  People & Personalities 
  • Rory and Tiger trade drives, jibes in new Nike spot
    "You'll learn," Tiger Woods say to new Nike icon Rory McIlroy at the conclusion of their first spot together. The Wieden+Kennedy commercial shows the two golfers on a range making increasingly fanciful drives into a series of cups, including one that crashes the plate glass of an office building to land in the executive's putting-practice hole. "The spot is amusing, reminiscent of McDonald's game of horse between Larry Bird and Michael Jordan," writes David Gianatasio. Adweek/AdFreak blog (1/16) LinkedInFacebookTwitterEmail this Story
  AAF Spotlight 
  • AAF Thought Leadership Forum: Utilizing New Technology in Advertising
    Digital 101 + 102

    With the constant evolution of digital technology and a seemingly endless array of tactical resources for advertisers to employ, it is imperative that industry professionals not only familiarize themselves with these resources, but learn how to capitalize on them as well. In April 2013 the AAF will launch its latest Thought Leadership Forum: Utilizing New Technology in Advertising -- a two-part, interactive discussion focused on digital advertising. Through its diverse network of corporate advertisers, media companies, advertising agencies and advertising service providers, the AAF will bring together some of advertising's most influential thought leaders to discuss these topics and more! LinkedInFacebookTwitterEmail this Story
Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  Government Update 
  • FTC's POM ruling applies drug standard to food advertisers
    Apparently drinking pomegranate juice cannot help people "cheat death," according to the Federal Trade Commission, which ruled that POM Wonderful must back off some of the health claims in its ads. More important than the ruling itself is the new standard: Health-treatment claims must be backed up by two clinical trials, the same standard that applies to drugmakers. "This order ignores what $35 million of peer-reviewed scientific research, centuries of traditional medicine and plain common sense have taught us: Antioxidant-rich pomegranate products are good for you," POM's owners countered. The Wall Street Journal (1/16) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
A good advertisement is one which sells the product without drawing attention to itself."
--David Ogilvy, member, Advertising Hall of Fame

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