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November 14, 2012News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • Smithfield unit signs Cracker Barrel licensing deal
    John Morrell Food Group, a unit of Smithfield Foods, has signed a licensing agreement with Cracker Barrel to bring Cracker Barrel-branded foods to retail locations. The increased visibility could boost Cracker Barrel, which has seen a downturn in guest traffic since the economic slowdown. The Wall Street Journal (11/13) LinkedInFacebookTwitterEmail this Story
  • P&G sets goal of sustainable pulp
    Procter & Gamble says that by 2015, it will use only tree pulp that has been certified as sustainable by a third party. The company began in 2006 requiring certification from suppliers that manage forests. Environmental Leader (11/13) LinkedInFacebookTwitterEmail this Story
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  Trends 
 
  • Voluntary guidelines created for digital coupons
    The Joint Industry Coupon Committee has released voluntary guidelines for digital coupon use, aimed at improving consumer and retail experiences and reducing fraud. "These guidelines are a win-win for manufacturers, retailers and consumers. Manufacturers and retailers reduce costs by streamlining their coupon programs and reducing fraud, and consumers will have a better shopping experience in the store and at checkout," said Pamela Bailey, president and CEO of GMA. Supermarket News (11/13), Drug Store News (11/13) LinkedInFacebookTwitterEmail this Story
  • Study examines Latinas' purchases of beauty products
    A study of beauty-product purchasing by Latinas found that 54% like getting help from brand representatives at department stores, while 45% are influenced by celebrity endorsements. "Latinas are not early adopters who shop everywhere; they are beauty junkies who do their research and want to know all the product details," said Maria Marrero, editor-in-chief of Spanish-language magazine Siempre Mujer, which conducted the study. "Beauty is a state of mind, a fabric of Hispanic culture." Drug Store News (11/13) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Advertising & Marketing 
  • One Direction: Colgate MaxFresh makes you beautiful
    Colgate-Palmolive launched 1D Colgate MaxFresh toothbrushes and toothpaste in a co-branding effort with pop group One Direction, known for the song "What Makes You Beautiful." The products, available only in the U.S., "add some fun to teens' and tweens' brushing regimens," said Philip Durocher, vice president and general manager for U.S. oral care. Drug Store News (11/13) LinkedInFacebookTwitterEmail this Story
  • Super Bowl is 95% sold out at average of $3.8M per spot
    CBS expects to sell out its Super Bowl inventory, at an average rate of $3.8 million for a 30-second spot, for revenue of more than $225 million. Of the top five big-game advertisers in the past decade, only GM has punted on putting ads in next year's game, with Anheuser-Busch InBev, PepsiCo and Walt Disney taking the top three spots in terms of spending. The GM automotive gap has been filled with other automakers such as Hyundai, says JoAnn Ross, CBS' president of network sales. The Hollywood Reporter (11/13) LinkedInFacebookTwitterEmail this Story
  Retail Spotlight 
  • Grocery landscape changes in Mass.
    Massachusetts, like many other states, is seeing more grocery competition from nontraditional sources. Specialty retailers such as Whole Foods Market and Wegmans Food Markets are opening more stores, as are discounters such as Save-A-Lot, ALDI and PriceRite. However, local chain Shaw's Supermarkets has eliminated 700 jobs, while Johnnie's Foodmaster, also a local chain, is going out of business. The Boston Globe (tiered subscription model) (11/12) LinkedInFacebookTwitterEmail this Story
  Health & Wellness 
  • Having carbs mostly at dinner lowers weight, inflammatory markers
    Participants who ate carbohydrates mostly at dinner showed lower hunger scores compared with those who ate carbohydrates throughout the day, a study indicated. Researchers also noted better weight, waist circumference and body fat measures and biochemical and inflammatory markers in those who ate carbohydrates at dinner than those in the control group. The findings appear in Obesity and in Nutrition, Metabolism and Cardiovascular Diseases. Yahoo/Asian News International (11/13) LinkedInFacebookTwitterEmail this Story
  GMA News 
  • Deadline for CPG Award submission extended to Nov. 20
    Sponsored by the GMA Associate Member Council (AMC), the 2013 CPG Award for Innovation and Creativity is given annually to recognize the innovation that occurs every day at GMA member companies and will honor the creative and innovative programs of two manufacturing member-companies, emphasizing those who are moving the industry forward.

    Submissions will be judged by AMC members on creativity, willingness to take risks, achieving measurable results and creating a valuable knowledge base for the entire industry.

    The winners will be announced at the 2013 GMA Chairman’s Lecture in January. The deadline for submissions has been extended to Nov. 20. For more information, contact Jackie Lodge or download the application. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
The best way to find out if you can trust somebody is to trust them."
--Ernest Hemingway,
American author and journalist


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