Reading this on a mobile device? Try our optimized mobile version here:

December 5, 2012
Sign upForwardArchive
All the news that's in the news about the airline industry

  Passenger Experience 
  • Airlines realize returns when they invest in capital
    Airlines are starting to embrace the financial concept of return on invested capital, or ROIC. With more financial flexibility, they can invest in passenger experience and capital improvements instead of just trying to break even as they did during the recession. JetBlue, for example, pledged to put 1% a year into ROIC, and documented a 4% return in 2011; Delta has set an ROIC target at 10% to 12%. APEX Editor's Blog (12/4) LinkedInFacebookTwitterEmail this Story
  • Other News
  Connectivity & Technology 
  • WestJet to launch online booking to attract corporate fliers
    WestJet will begin using an online booking system in January to sell economy, midtier and premium tickets. The airline will also switch to an Internet-based phone system so ticketing agents can work from home and staff members from its new regional carrier, Encore, can work at its offices in Calgary, Alberta. Reuters (12/4) LinkedInFacebookTwitterEmail this Story
  • See3 facial-recognition system could add security layer
    The camera and computer that are part of Flight Display Systems' new facial-recognition system, See3, already have Federal Aviation Administration parts manufacturer approval. The technology could become available by the second quarter next year, the company says. AIN Online (12/4) LinkedInFacebookTwitterEmail this Story
  • Airlines seek flier loyalty via the social space
    Airlines are exploring new ways to secure loyalty from frequent fliers. Estonian Air, for example, lets members earn points for sharing information via social media. United teamed up with Bckstgr to create a program that lets fliers earn miles by taking surveys, watching videos or sharing information with friends on social networks. APEX Editor's Blog (12/4) LinkedInFacebookTwitterEmail this Story
  • Other News
  Airlines & Aircraft 
  • Boeing splits commercial jet business into development, production
    Boeing has announced plans to restructure its commercial jet business into two divisions -- development and production. The company plans to increase its production by 25% over the next 18 months, says Ray Conner, president and CEO of Boeing Commercial Airplanes. The reorganization is intended to support that effort. Chicago Tribune (tiered subscription model) (12/3), Reuters (12/3) LinkedInFacebookTwitterEmail this Story
  • Lufthansa eyes spending cuts for long-haul flights
    In an effort to cut costs due to rising fuel expenses and competition from Gulf airlines, Lufthansa German Airlines says it will cut costs on long-haul flights by 10% through 2015 and by 20% through 2025. The new initiative will include job cuts and other infrastructure measures, but also aims to renegotiate fuel costs with suppliers. Reuters (12/4) LinkedInFacebookTwitterEmail this Story
  • Other News
  Association News 
  • Job posting: General manager for marketing product management at Middle Eastern Airline
    A major Middle East-based airline with an international network operation seeks a general manager for marketing product management. The position will be based in Jeddah, Saudi Arabia. The candidate will be responsible for the following: designing and developing policies, processes and procedures; establishing a strategy for marketing and product management; managing day-to-day operations for ground products, on-board products and preparations, and customer experience surveys; and preparing budget proposals and relevant reports for implementation. The ideal candidate will have earned no less than a bachelor's degree in marketing or business administration and will have at least 12 years of related experience, of which at least six must be airline-related. To apply, please e-mail personal credentials. LinkedInFacebookTwitterEmail this Story
  • Mark your calendar for the 2013 APEX TV Market Conference
    The APEX TV Market Conference is the only global industry event focused specifically on bringing together IFE TV buyers with the leading worldwide distributors of short-subject and TV movie programming. The 2013 event is scheduled for 29 April through 1 May in Lisbon, Portugal. The three-day conference is unique and intensive, with each airline given a pre-set calendar of appointments, so that all airlines have the opportunity to meet with all content distributors. APEX will provide additional registration information as it becomes available. LinkedInFacebookTwitterEmail this Story
Learn more about APEX ->Home  |  Join  |  Login  |  Education & Events
Sponsorship & Advertising  |  Facebook  |  Twitter

The forceps of our minds are clumsy things and crush the truth a little in the course of taking hold of it."
--H.G. Wells,
British author

LinkedInFacebookTwitterEmail this Story

Subscriber Tools
Print friendly format | Web version | Search past news | Archive | Privacy policy

    Contact APEX
    Chris Peterson
    APEX Communications Specialist
    About APEX
    The Airline Passenger Experience Association (APEX) encompasses a network of businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience: from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and inflight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.

     Recent apexnews Daily SmartBrief Issues:   Lead Editor:  Angela Giroux-Scheide
    Contributing Editor:  Kristen Fischer
    Mailing Address:
    SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
    © 1999-2012 SmartBrief, Inc.® Legal Information