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December 17, 2012
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News for mobile marketing professionals

  Top Story 
 
  • M-commerce is playing a major role in the year's holiday shopping
    Online retailers bagged $1.47 billion in sales on Cyber Monday, and they're on track to reach $54.47 billion in sales by the end of the holiday season, eMarketer reports. Mobile commerce is playing a bigger part in retailers' Cyber Monday and broader holiday-season strategies, with mobile's share of Cyber Monday Web traffic increasing 100%, compared with last year's figures. eMarketer (12/17) LinkedInFacebookTwitterEmail this Story
 
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  Consumer Engagement 
 
  • Harry and David focus on tablets to drive sales
    Taking advantage of the capabilities of tablet devices, as well as their rapidly growing popularity, Harry and David have introduced a tablet-optimized site for their gourmet gift baskets. The company is seeing results. "Early efforts at optimizing the user experience on tablets showed improvements in key performance metrics and demonstrated the opportunity to continue to optimize the tablet shopping experience," said Sue Eagan, director of mobile and tablet e-commerce at Harry and David. MobileCommerceDaily.com (12/17) LinkedInFacebookTwitterEmail this Story
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  Marketing & Sector Solutions 
 
  • Mobile phone card payments are expected to see fewer players
    The market for mobile point-of-sale sales transactions tools has become much more competitive in 2012, and the competition is forcing some firms out. Citing low margins, VeriFone is pulling out of the sector, and analysts say others may follow. "The market has become saturated, and a lot of people are realizing that there isn't enough of a market for them all to share," said Dave Kaminsky, emerging technologies analyst at Mercator Advisory Group. MobileCommerceDaily.com (12/17) LinkedInFacebookTwitterEmail this Story
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  Industry By the Numbers 
  • Tablets earn a split decision when it comes to shopping
    Consumers love tablet computers for product search and research but not so much for the final purchase, according to an OpinionLab survey. The survey discovered a 40% difference between tablets' popularity for search versus purchasing. "Aside from tablets, smartphones ranked lowest in customer satisfaction with an overall Site Opinion rating of 3.19," writes Laurie Sullivan. MediaPost Communications/Online Media Daily (12/16) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  Featured Content 
 

  MMA News 
  • Webinar: New Mobile Web Ad Measurement Guidelines and the Impact of "Client Side Counting" (Dec. 19)
    The MMA, in partnership with the Interactive Advertising Bureau (IAB US) and the Media Rating Council (MRC), has issued updated guidelines on how to measure and count mobile web ad impressions. Version 2.0 of the "Mobile Web Advertising Measurement Guidelines" includes a change that requires client-side counting for mobile web ad impressions, which will increase consistency with computer-based ad measurement, make impression counts far more robust and reliable, and may help to reduce mobile discrepancies. In this webinar, the MMA will review the importance of guidelines, the general benefits of industry standards and the core principles of ad measurement. These guidelines are principally applicable to mobile marketers, wireless operators, mobile publishers and ad serving organizations, and is intended as a guide to accepted practice. Additionally, planners and buyers of mobile media advertising can use these guidelines to assist in determining the quality of measurements. Importantly, webinar participants will learn about the impact of client side counting,why it is considered a high quality industry standard in the desktop web and how it will potentially impact buyers and sellers of mobile web advertising. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • MMA Forum San Francisco: The Power of Mobile in the Marketing Mix, Jan. 29-30
    As a channel, mobile has sparked a new age of connectedness and an infinite world of highly personal marketing engagement. When more than 90% of consumers have their mobile phone within arm's reach 24/7, it's abundantly apparent that mobile's "power of the personal" must be at the heart of the connected experience, supporting and strengthening all channels in a successful marketing mix. Join us at the San Francisco Forum to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Learn more or register for the forum. LinkedInFacebookTwitterEmail this Story
Learn more about MMA ->Contact the MMA | About the MMA | Join the MMA | Events
Mobile Marketing Resources | Industry Directory

 
Position TitleCompany NameLocation
Director, Media StrategyCablevisionBethpage, NY
Director, Consumer Online MarketingCablevisionBethpage, NY
Media Tech EngineerWildTangent, Inc. Redmond, WA
Account Executive, MobileAOLMultiple Locations, United States
Director of Social MediaRatify, IncBellevue, WA
Online Advertising ManagerZendeskSan Francisco, CA
Regional Director, Sales DevelopmentPandoraNew York, NY
Digital Media Planner/BuyerShine United, LLCMadison, WI
Click here to view more job listings.

  SmartQuote  
Action is the antidote to despair."
--Joan Baez,
American singer


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