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February 20, 2013
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News for mobile marketing professionals

  Top Story 
 
Build Your Own Marketing Cloud
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  Consumer Engagement 
  • Lexus taps Facebook newsfeed for model debut
    Facebook's newsfeed was the venue for Lexus as it reached out to fans via the social network for the debut of its 2014 IS and IS F Sport cars at the January North American International Auto Show. "They knew that they could really activate a lot of awareness and engagement around this new car reveal by leveraging the newsfeed because that really is the vehicle where you can best reach people on mobile devices," said Marcus Whitney, chief technology officer at Moontoast, whose platform Lexus used. Mobile Marketer (2/20) LinkedInFacebookTwitterEmail this Story
Get Creative: 10 Ways to Think Outside the Box
No matter your business, smart solutions come from out-of-the-box thinking. We all know creativity is king, but are you doing all you can to inspire and encourage creativity in your staff? Read the article and learn 10 ways to inspire creativity at your office.

  Marketing & Sector Solutions 
 
  • Mobile is credited as Google's stock tops $800
    Capping a year in which Google's stock price surged 33%, the company's shares closed above $800 on Tuesday for the first time. Mobile is credited for much of the gain, as more users access the dominant search engine via smartphones and tablets. Bloomberg (2/19) LinkedInFacebookTwitterEmail this Story
  • Mobile loyalty goes well beyond punch cards
    Mobile loyalty programs for restaurants offer more than just a replacement for physical punch cards. The technology can alert staff when a steady customer arrives, display the customer's profile and order preferences and allow a personal touch by letting the staff call the customer by name. Targeted offers and rewards are also an option. PizzaMarketplace.com (2/18) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Industry By the Numbers 
  • Mobile and social are marketers top priorities for 2013
    Marketers say they plan to continue to move spending from print and broadcast campaigns to mobile, online and social campaigns in 2013, according to an Inavero study. About 1 in 3 marketers say they plan to reduce their print buys, and almost a quarter say plan to curb broadcast campaigns, while more than 4 in 5 respondents say they plan to increase their focus on mobile, and around three-quarters say they plan to invest more in social campaigns. eMarketer (2/19) LinkedInFacebookTwitterEmail this Story
  • Twitter releases stats, woos mobile advertisers
    Twitter says 60% of its 200 million users now log on to the service using mobile devices, and mobile users log on to the site 86% more often than desktop users. The stats are intended to persuade advertisers to take the plunge and begin buying mobile Twitter ads, this article notes. Mobile Marketing Magazine (2/19) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Twitter tests ad unit that generates leads
    Advertisers can obtain leads directly from tweets with a ad unit that Twitter is testing with a promotion for its small-business guide. The unit displays an image with a "Get it now" button that generates an entry in a list of interested Twitter accounts for advertisers. TechCrunch (2/19) LinkedInFacebookTwitterEmail this Story
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  MMA News 
  • MMA Forum New York -- "Mobile's Role in the Path to Purchase" May 8-10, 2013
    From awareness through consideration, sales and ultimate brand loyalty, mobile now plays an important and highly unique role in driving deeper consumer engagement along the path-to-purchase. That's why many of today's top marketers build multichannel marketing strategies -- with mobile as the glue -- to deliver consistent experiences across all consumer touch points throughout the customer journey. Join us for the 2013 MMA Forum New York as we learn how to get into the minds of the mobile consumer, deconstruct the path-to-purchase, and shed light on how the practices of mobile marketing are driving consumer engagement and profitable, repeat, revenues. The MMA NY Forum is the industry's premier mobile marketing event. Register today! LinkedInFacebookTwitterEmail this Story
  • MMA's Greg Stuart to keynote at Borrell Associates Local Online Advertising Conference, March 4-5, New York City
    Borrell Associates forecasts local online ad spending will grow threefold over the next five years, from $18.7 billion today to $51.2 billion by 2017. This is an opportunity that cannot be ignored. Join industry leading speakers including Seth Godin, one of America's foremost marketing gurus, Gian Fulgoni of comScore and the MMA's Global CEO Greg Stuart, for one of the largest gatherings of local online media executives on March 4-5, 2013, at the Grand Hyatt in New York. Don't miss your chance to learn which companies are seizing the greatest share in their market, network with other industry leaders and hear perspectives focused exclusively on local. Register today. LinkedInFacebookTwitterEmail this Story
Learn more about MMA ->Contact the MMA | About the MMA | Join the MMA | Events
Mobile Marketing Resources | Industry Directory

 
Position TitleCompany NameLocation
Marketing VP, ConsumerFluential, LLC.Sunnyvale, CA
Mobile Marketing ManagerLive Nation EntertainmentLos Angeles, CA
Sr. Marketing ManagerAmazonSeattle, WA
Product Marketing ManagerVibes MediaChicago, IL
Director of MarketingCrescent Electric Supply Co (CESCO)Dubuque, IA
Audience Development ManagerSmartBriefWashington, DC
Click here to view more job listings.

  SmartQuote  
We must travel in the direction of our fear."
--John Berryman,
American poet and scholar


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