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July 18, 2012
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Today's Buzz 
  • Wash. to become 1st state to register voters through Facebook
    Residents of Washington state will soon be able to use a Facebook application to register to vote. Shane Hamlin, co-director of elections, said the app, which could be available next week, is "a natural way" to sign up voters. Although more than a dozen states offer online registration, Washington would be the first to enroll voters via Facebook. The social media site will not collect details other than a voter's name and date of birth, and will not have access to the voter database, Hamlin said. USA TODAY/The Associated Press (7/18) LinkedInFacebookTwitterGoogle+Email this Story
Direct Marketing, Meet Social Media
Imagine combining the science of results-driven direct marketing with the power of personal advocacy in social media. It'd sure make counting Facebook "likes" seem a little silly, huh? Download this free e-book to learn how direct marketing principles can build advocacy and drives sales.
Network Update 
  • Suit that alleged LinkedIn shared browsing histories is dismissed
    A class action lawsuit that alleged that LinkedIn illegally disclosed the browsing records of users has been dismissed by a federal judge in California. Judge Lucy Koh ruled that the site was not acting as a "virtual filing cabinet" or "an off-site processor of data" and could not be sued under the Stored Communications Act, because the law applies only to remote computing services or electronic communication services. Computerworld (7/18) LinkedInFacebookTwitterGoogle+Email this Story
Report: Top 100 E-Retailers’ Email Strategies
Find out how leading e-retailers are using email to welcome new users, recover abandoned shopping carts, and grab customer attention. Learn what companies are doing right, what they can do to improve engagement, and get recommendations on how to make your emails stand out. Download the report
Ideas in Action 
  • Customer service is at heart of American Airlines' Twitter strategy
    Dealing with American Airlines via Twitter can be downright enjoyable, Darren Booth writes. The company uses the microblogging site to disseminate information and answer customers' questions, and it does so with a refreshingly "sincere and human approach," he writes. Jonathan Pierce, the airline's director of social media communications, says "our team is empowered by relating to customers, finding connections and being authentic in every response. We make sure there's a face and voice behind each post." CNBC/Road Warrior blog (7/17) LinkedInFacebookTwitterGoogle+Email this Story
MS in Communication Online at Purdue University
Purdue University's online Master of Science in Communication is comprised of just 30 credits allowing you to earn your degree in as few as 20 months. Tuition is affordable & the GRE is not required. Next Start: May 2017. Click to Learn More!
Research and Reports 
  • Consumers want to engage with brands but feel they're not heard
    A brand's responsiveness is highly important for consumers, with more than 4 in 5 saying they would like to engage with brands through mobile or social channels if there were a payoff. But the survey by Empathica also found that while consumers are using mobile devices to try to communicate, they believe brands are not listening or are unresponsive to the feedback they receive. Luxury Daily (7/18) LinkedInFacebookTwitterGoogle+Email this Story
Do-it-yourself vs. Doing it right
A highly-engaged workforce drives results and employee engagement programs are key to success. But most companies still lack on-the-ground programs for employee engagement and alignment. Learn how to leverage time and resources with a social recognition program in the whitepaper "Do-it-yourself vs. Doing it right".
  • Would you rather integrate your personal and professional social media profiles or keep them separate?
    I like keeping them separate  85.76%
    I'd like to have one profile for everything  11.65%
    I don't think it matters  2.59%
  • When you post about a brand on a social network, do you expect that brand to see that post and respond in some way?
I expect brands to respond to any post that mentions them and I become upset if I don't hear from them
I only expect a response when I've addressed a brand directly, such as by posting on its Facebook page
I don't expect a response, but it's nice when it happens
I don't expect a response and would prefer brands didn't reach out to me
No opinion

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The Takeaway 
  • LinkedIn is about more than just résumés
    LinkedIn offers users ways to find career-related news, search event listings and join groups of like-minded people, in addition to just storing their résumés and making contacts, Amy-Mae Elliott writes. Third-party widgets can be added to your profile for even more functions, such as file sharing. Mashable (7/18) LinkedInFacebookTwitterGoogle+Email this Story
The Short Form Video Ad Experience: Finding Balance
Finding the right balance of content and ads is a vital part of the overall viewing experience. The FreeWheel Council for Premium Video explores the impact of different ad experiences on almost 3000 viewers using facial recognition technology. Download the Study Here
Social Shareable 
  • Flower thieves are foiled by trowel-wielding gardener
    Armed only with a garden trowel, a British gardener fended off two thieves trying to abscond with his petunias. Harry Cook, 67, saw the men placing his award-winning plants into their van. He grabbed his trowel and demanded the men "put the blooming things back," which they did without a fight. "It was probably lucky for the van man because my wife, Patricia, was at Wimbledon watching the tennis but if she had been with me she would have been at my side and they would have had two of us to contend with," Cook said. The Telegraph (London) (7/17) LinkedInFacebookTwitterGoogle+Email this Story
Position TitleCompany NameLocation
Full time/Part time Consumers AssignmentBrand SolutionsNationwide, United States
Community Manager - Social Media MarketingChangYou.comSanta Clara, CA
Social Media CoordinatorAmerican Public University SystemManassas, VA
Click here to view more job listings.

Featured Content 

In this age of social media and more people going online for services, this is a natural way to introduce people to online registration and leverage the power of friends on Facebook to get more people registered."
--Shane Hamlin, Washington's co-director of elections, as quoted by The Associated Press at USA TODAY
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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