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February 19, 2013News for the cable and broadband industry

  Business News 
  • Exec: Scripps' networks are prime venues for live viewing
    Scripps Networks Interactive anticipates a strong upfront, with research showing that 94% of its viewing occurs live during the C3 period and that its audiences watch the ads on its lifestyle-programming networks, said Jon Steinlauf, executive vice president of ad sales and ad sales marketing. "People tend to watch our brands first, the shows second," said Steinlauf, who calls Scripps "ESPN for women. ... If Macy's needs to be there for its next-day sales, they want tonight's audience, not six days from now." Multichannel News (2/18) LinkedInFacebookTwitterEmail this Story
  • National Geographic gets record audience for "Killing Lincoln"
    National Geographic Channel on Sunday scored a record number for the premiere of its first original fact-based drama, "Killing Lincoln." The two-hour showing tallied an average of 3.4 million viewers, according to Nielsen estimates, compared with a previous network high of 3 million for "Inside 9/11" in August 2005. "Killing Lincoln" also performed well among the 25-to-54 demographic, generating 1 million viewers on average, almost three times the network's average for Sunday night. Variety (subscription required) (2/18) LinkedInFacebookTwitterEmail this Story
Twitter & TV are a perfect match for Marketers
With the upcoming NBA playoffs, Stanley Cup Finals, and, of course, the fast-approaching World Cup, this is a big year for sports fans & marketers hoping to engage them. A new study from Neuro-Insight points to Twitter as a complement to, rather than a distraction from, sports on TV — delivering both incremental reach and engagement for marketers. Read 3 Ways Twitter Changes the Live TV Sports Viewing Experience
  Programming News 
  Eye on Video 
Kaitz Foundation Hosts Hollywood Creative Forum in LA!
The 4th Annual Hollywood Creative Forum is a week away. The Forum is complimentary and connects network execs to professionals of color with mid-upper level writing, directing and producing credits in nonfiction/reality. Questions?
  Marketing Trends 
  • Ogilvy is tasked with throwing NASCAR stereotypes in reverse
    NASCAR is racing after younger, urban and more multicultural fans. John Seifert, chairman and CEO at Ogilvy & Mather, NASCAR's agency since July, described it is "a client who wants to transform itself and not be irrelevant in the future." Changes in the brand's direction include more emphasis on online, including Fantasy NASCAR, and more Spanish-language commercials, featuring drivers such as Juan Pablo Montoya. Commercials emphasize the personality of the drivers as well as the strategies they utilize, in an effort to ditch the sport's "redneck" stereotype. The New York Times (tiered subscription model) (2/18) LinkedInFacebookTwitterEmail this Story
  • Other News
  Advanced Products 
  • Weather Channel updates Android app, includes Toyota branding
    The Weather Channel launched Version 4.0 of its mobile application for Android devices. The Toyota-branded app shows various Toyota vehicles operating under the user's particular weather condition and time of day, and includes a voice rendition of forecasts. "In many respects, the Android version has been updated to parity with the more frequently updated iOS app: past and future weather mapping, climate-triggered backgrounds, better location management, social sharing tools," Steve Smith writes. Multichannel News (2/18), MediaPost Communications/Mobile Marketing Daily (2/18) LinkedInFacebookTwitterEmail this Story
  • Other News
  Competitive Watch 
  • DIRECTV, Sinclair face looming deadline for carriage contract
    DIRECTV subscribers in 47 markets are in danger of losing access to 87 local broadcast outlets on Feb. 28 due to a potential standoff over a carriage contract, according to a notice from Sinclair Broadcast Group, the stations' owner. DIRECTV described the ongoing negotiations as "productive discussions," but claims Sinclair is demanding "more than twice as much for the same programs that remain available completely free of charge over the air and online." (2/18) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Cable co-op celebrates Black History Month with On Demand
    CTAM's ACSC Marketing Strategies Committee promotes cable's multicultural programming throughout February with its Black History Month campaign. "Like" Diversity On Demand on Facebook to receive suggestions in programming for Black History Month. LinkedInFacebookTwitterEmail this Story

  • Infographic simplifies new CTAM membership structure

Learn more about CTAM ->Home page | Events | Join CTAM

Position TitleCompany NameLocation
Senior Principal Regulatory Engineer Intelsat Washington, DC
Sales & Customer Service ManagerCCI SystemsIron Mountain, MI
Senior Director of HFC Access Engineering and OperationsCox CommunicationsAtlanta, GA
Supervisor, Network MaintenanceComcastFresno, CA
AT&T Wire TechnicianAT&TJackson, MS
HBO Sales Development ExecutiveHBOHouston, TX
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  SmartQuote from NBCUniversal On Demand
The first important thing to remember about marriage is that it requires commitment. The second important thing to remember about marriage is that so does insanity."
--George Barnes (Jim Piddock), "The Five-Year Engagement"
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