NYC's newest LEED Gold-certified building breaks ground | Pair of towers covered in trees, plants rising in Milan | 4 ways companies can go beyond just talking sustainability
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March 1, 2013
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SmartBrief on Sustainability

Setting the Example
Other News
Pair of towers covered in trees, plants rising in Milan
Bosco Verticale, a pair of towers in Milan, Italy, is being covered with trees, groundcover plants and shrubs in an attempt to absorb dust and create a microclimate that "filters sunlight out." The structures are "a kind of biological architecture, which refuses to adopt a strictly technological and mechanical approach to environmental sustainability," says Stefano Boeri, one of the principal designers. The Guardian (London)/Gardening blog (2/27)
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Creating Accountability
How Disney forced APP to clean up its act
Asia Pulp and Paper had long ignored environmentalists' protests about its use of Indonesian rainforests, but that changed when activists went after the paper giant's customers instead. Highly visible protests targeting Disney led to supply-chain standards adopted or imitated by dozens of big paper consumers, thus forcing APP to adopt new, greener production policies. "I think this will stand as one of the biggest market-based campaign successes that we've seen in a long time," says Laurel Sutherlin of the Rainforest Action Network. Harvard Business Review online/Morning Advantage blog (2/28)
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Green Marketing
4 ways companies can go beyond just talking sustainability
McDonald's, Coca-Cola and Clorox have each drawn criticism in recent weeks for green marketing campaigns. What is evident is the need for companies to engage consumers while including CSR in their business models, not just their marketing strategies, writes Nayelli Gonzalez. "Businesses don't always have all the right answers, but if they're wise they'll invite consumers into the conversation and listen to what they have to say," Gonzalez writes. (2/28)
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The Responsible Leader
Fracking doesn't make us less green, says KKR chief
Kohlberg Kravis Roberts is investing heavily in fracking, but CEO Henry Kravis says that doesn't mean the company can't still be an environmental champion. KKR was one of the first investment shops with a formal environmental, social and governance policy, and has worked with activists on previous energy investments. That's helping KKR's portfolio companies to ensure they're "doing well by doing good," Kravis says. CNNMoney/Fortune (2/28)
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Powering Tomorrow
$1B Calif. solar energy project certified for expedited review
The $1 billion McCoy Solar Energy project of NextEra Energy has been certified by California Gov. Jerry Brown to undergo expedited legal review. The project is expected to generate 750 megawatts of energy and power up to 225,000 homes while creating 341 jobs during construction, according to Brown's office. SNL Financial (free content) (2/26), Courthouse News Service (2/26)
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Engage. Innovate. Discuss.
How to become more productive by doing less
No matter how swamped with work you are, taking a break will make you more productive, leadership consultant Henna Inam writes. Use the idle time to identify which tasks are really worthwhile, she writes. SmartBrief/SmartBlog on Leadership (2/28)
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Practice not-doing and everything will fall into place."
-- Lao Tzu, ancient Chinese philosopher, as quoted at SmartBlog on Leadership
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