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March 11, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
 
  • Will Tapad's retargeting reach the Do Not Track tipping point?
    Tapad says that its Device Graph retargeting technology uses 2 billion data points, including log-ins, WiFi locations and ZIP codes, to find consumers when they move between device platforms. But "while companies like Tapad may provide more efficient advertising, some are going to bristle at its efforts to track them wherever they go," notes Jeff John Roberts. PaidContent.org (3/8) LinkedInFacebookTwitterEmail this Story
Report: Top 100 E-Retailers’ Email Strategies
Find out how leading e-retailers are using email to welcome new users, recover abandoned shopping carts, and grab customer attention. Learn what companies are doing right, what they can do to improve engagement, and get recommendations on how to make your emails stand out. Download the report
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  Trendwatch 
 
  • Google exec: Future of Facebook Graph Search uncertain
    The future of Facebook's Graph Search was dissected in a South by Southwest conference session. "Time will tell if people really need that kind of search," says Google's Senior Vice President of Search Amit Singhal. "Singhal did acknowledge that Facebook's interest-oriented search, built on the social network's user data as opposed to open Web data, is the right foundation for the social networking behemoth," writes Tim Peterson. Adweek (3/10) LinkedInFacebookTwitterEmail this Story
  • How the mobile-ad market is shifting
    There's a gap between which vertical sectors lead in mobile searches and which attract the most mobile-ad spending, writes Mark Walsh. Only the travel vertical, which includes search for gas stations, hotels and transportation, made the top three in both categories, according to xAd. Tactically, display ads based on mobile search grew the fastest, while more than half of campaigns employed geofencing and the use of geotargeting declined from 64% to 13% during the study's period. MediaPost Communications/Online Media Daily (3/8) LinkedInFacebookTwitterEmail this Story
 
TV 3.0: Inside the Evolution of TV on YouTube
TV 3.0 is the next generation of content consumption — social, measurable, on-demand video that is accessible across all devices. This data report from Zefr examines the premium, network TV content available on YouTube, and outlines the opportunity it presents. Download the ebook today.
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  Getting the Word Out 
 
  • WWE thrives in social media engagement
    World Wrestling Entertainment provides ways to interact across multiple platforms for a highly interactive experience, WWE executives said at the South by Southwest Interactive Festival. The WWE's 97 million Facebook "likes" over 100 accounts outshines the totals of the National Football League and National Basketball Association, and the WWE's second-screen application reportedly is the most popular of its type in the U.S., with 4.4 million downloads. SmartBrief/SmartBlog on Social Media (3/10) LinkedInFacebookTwitterEmail this Story
 
  • Taco Bell heats up social buzz for Cool Ranch Doritos tacos
    Taco Bell has derived more social buzz from the national rollout of Cool Ranch Doritos Locos Tacos than any of its other product, even its all-time best-seller, the Nacho Cheese Doritos Locos Tacos predecessor. A new spot trumpets the arrival of the product with the copy "you knew it was coming," featuring young people eating the tacos and exclaiming, "Wow!" ClickZ (3/8) LinkedInFacebookTwitterEmail this Story
Earn Your Master's From a Top PR Program
The 100% online Master of Arts in Strategic Communication is taught out of American University's School of Communication, located in the nation's media capital and named a finalist among the top PR programs by PRWeek for 2017. Get Started.
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  Developer Update 
 
  • Ubuntu founder defends development goals for Unity
    Ubuntu founder Mark Shuttleworth publicly defended his company's decision to forgo adopting a rolling release schedule and instead focus on its Unity user interface, as it aims to become a product that can be used by a wider public across multiple devices. Writing on his blog, he noted that some Ubuntu developers have objected to his goal of reaching a wider audience. "I simply have zero interest in the crowd who wants to be different. ... 'Linux is supposed to be hard so it's exclusive' is just the dumbest thing that a smart person could say," Shuttleworth wrote. ZDNet (3/11) LinkedInFacebookTwitterEmail this Story
Break The Prisoner's Dilemma in Mobile Ad Fraud
Unfortunately, in the mobile marketing ecosystem, fighting fraud is widely talked about, but when it comes to actions rather than words, no one has a real incentive to truly fight back. Read More to find out what needs to be done to make a change.
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  Design Corner 
 
  • Turn typography into an attention-getting tool
    These 21 websites with elegant examples of typography show how typography can lend distinction to overall Web design, writes Gisele Muller. Featured examples include the websites for Alistair Lane, the Jacksonville Art Walk and The Haberdash Fox. WebDesignLedger.com (3/11) LinkedInFacebookTwitterEmail this Story
Driving Full-Funnel Results With Video Ads
Nearly $29 billion is being spent worldwide on digital video advertising this year. Are you getting the most out of your video investment? Download this new ViralGains ebook to learn how to use video ads to engage consumers at every stage of the customer journey—from awareness to purchase.
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  Small Businesses & Entrepreneurs 
  • How to generate more sales leads from your website
    Your company's website should seek to capture browsers' contact information through Web forms, BoostSuite.com CEO Aaron Houghton writes. That information can then be used to generate sales leads. Try offering coupons or access to e-books in order to encourage people to fill out the Web forms, he writes. Duct Tape Marketing (3/7) LinkedInFacebookTwitterEmail this Story
  Association News 
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Top five news stories selected by readers in the past week.

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  SmartQuote  
The greatest way to live with honor in this world is to be what we pretend to be."
--Socrates,
Greek philosopher


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