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January 3, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Setting the Example  What's the greenest way to dispose of a Christmas tree? Some companies offer eco-friendly solutions for families looking to scrap their Christmas trees. In Burlington, Vt., thousands of trees are ground into chips each year, with many helping fuel the local utility, while a California winery submerges leftover trees in a nearby lake, where they form ideal bass habitats. The New York Times (tiered subscription model)/Green blog (12/30)      Go green to get ahead, Beijing tells foreign firms Foreign companies wishing to get a foothold in China should focus on environmentally friendly industries, according to Beijing officials. The country plans to encourage foreign investment in green industries while restricting it in traditional industries. Reuters (12/28), The Australian (subscription required) (1/2)      Creating Accountability  Study: Recycling programs fail to halt e-waste boom Electronic-waste recycling is on the rise, but e-waste is still expected to double by 2025, according to a Pike Research study. On the plus side, recycling will surpass e-waste by 2020, the study estimates. "Electronics recycling and reuse is expanding at a significant rate," said industry analyst Bob Boggio. EarthTechling.com (1/1)      Green Marketing  Embrace CSR or expect to suffer, says Havas chief CSR used to be a question of spin rather than substance, says Havas CEO David Jones, but in the last decade it's become a force whereby companies can eke out genuine competitive advantages. We've entered the "age of damage," Jones argues, in which consumers will punish companies that fail to adopt and communicate meaningful sustainability strategies. The Guardian (London) (1/1)      Featured Content    The Fundamentals Of Socially Responsible Business Tom Harnish 3 Tax Reasons To Sell Your Business In 2012 Barbara Weltman 6 Secrets To Overcoming Burnout Mike Michalowicz Most Popular Headlines from Last Week 9 Surefire Ways To Destroy Employee Morale Kim Bhasin What Costco CEO James Sinegal Can Teach You About Management Karlee Weinmann 5 Reasons People Resist Change an OPEN Forum Expert Results based on number of times each story was clicked by readers. The Responsible Leader  Businesses are evolving, executives say Companies are growing more attuned to the opportunities inherent in a solid CSR strategy, according to senior executives interviewed by GreenBiz.com. Economic forces, consumer demand and a desire to reduce risk are spurring a reassessment, the executives say. "Across all sectors, corporations have been setting five- to 10-year sustainability goals and putting their organizations on a flight plan to be more socially, economically and environmentally responsible," says PepsiCo CSR chief Robert ter Kuile. GreenBiz.com (12/30)      Powering Tomorrow  Huge solar project shows need for subsidies, experts say Andasol, the world's largest solar plant, recently went into operation on a sprawling site in southern Spain. Experts say the facility, which cost more than $450 million to develop, wouldn't have been built without government incentives, but future projects may not be so lucky. "Continuing economic uncertainty is pushing a low-carbon economy further out of reach," says Juan Costa Climent, an Ernst & Young climate analyst. The Independent (London) (1/1)      Editor's Note  Connect with us on Twitter Follow SB_GreenBiz on Twitter for more sustainability news from SmartBrief on Sustainability's lead editor, James daSilva. Join the conversation.      SmartQuote  The price of doing well is doing good." --David Jones, CEO of Havas, as quoted in The Guardian      SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality   Subscriber Tools SIGNUP   SEND FEEDBACK   E-MAIL THIS BRIEF Today's Brief - Permalink | Print friendly format | Web version | Privacy policy Advertise Account Executive:  Diana Angel (202) 470-1146 Download Media Kit   SmartBrief Community: Most Clicked Facebook Twitter Publish your Press Release LinkedIn Get this RSS Feed Search Archive Grab this Widget About Download a SmartBrief Mobile app today     Recent SmartBrief on Sustainability Issues: Friday, December 30, 2011 Thursday, December 29, 2011 Wednesday, December 28, 2011 Tuesday, December 27, 2011 Friday, December 23, 2011     Lead Editor:  James daSilva Contributing Editor:  Ben Whitford     Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004     © 1999-2012 SmartBrief, Inc.® Legal Information