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September 28, 2012
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News for advertising, marketing and media professionals

  Top Story 
  • FTC considers changing rules about collecting child info
    The Federal Trade Commission is proposing to strengthen privacy rules in response to legal data gathering aimed at young target audiences. The overhaul might include requiring a parental signoff on sites that use tracking cookies or that collect e-mail addresses. But industry proponents say too strict regulation will discourage content made for children. "Do we need a broad, wholesale change of the law? The answer is no. It is working very well," says Interactive Advertising Bureau general counsel Mike Zaneis. The New York Times (tiered subscription model) (9/27) LinkedInFacebookTwitterGoogle+Email this Story
4 ways to use data to boost campaign performance
Is your client asking you to use data to enhance their campaign performance? Learn how to use 1st and 3rd party data to deliver better results at a more efficient cost. Get the e-book
  Marketing Trends & Research 
  • Brands ask ICANN to launch "do not sell" registry list
    Some companies are worried that as ICANN, the Internet-address manager, auctions off hundreds of new top-level domains, there are few ways for brands to protect their names. Advertising industry groups are calling on ICANN to issue stronger trademark protections, including a "do not sell" list to ensure cyber-squatters don't stake claims to brands' digital real estate. Adweek (9/27) LinkedInFacebookTwitterGoogle+Email this Story
  • Publishers must prepare for the viewable-impressions revolution
    Viewable impressions are well on their way to becoming the currency for online ad measurement, writes Peter Naylor, and promise to reduce overcounting and usher in a new era of transparency and ad-buyer confidence. To make that happen, though, publishers will have to completely reevaluate their ad volume and the value of their inventory. "Though arduous, this path is significantly less threatening than the alternative. Businesses that choose not to measure up risk a painful fate," Naylor writes. Advertising Age (tiered subscription model)/DigitalNext blog (9/27) LinkedInFacebookTwitterGoogle+Email this Story
Introducing the Google Display Network Playbook for Performance Advertisers
The Google Display Network Playbook for performance marketers shows you how you can reach your customers through all the touch points of their day-to-day lives – at scale and with efficiency. Whether you're new to display or are looking for advanced optimization tips, this playbook is for you. Download the playbook today to see how the Google Display Network can enhance your ROI goals.
  Company Watch 
  • Yahoo partners with on text-based ad net
    Yahoo is resurrecting its shuttered Publisher Network in the form of a new context-based text network called Yahoo Bing Network Contextual Ads. This time, Yahoo is partnering with to work with publishers and determine the relevancy of editorial content against which small text ads can be placed. Because would serve the same function for Yahoo as Applied Semantics once did for Google -- before it was purchased and tuned into AdSense -- the partnership invites speculation about whether Yahoo might buy in the future, Tim Peterson writes. Adweek (9/27) LinkedInFacebookTwitterGoogle+Email this Story
  • More searchable Twitter might boost reach of Promoted Tweets
    Twitter is opening the door to search engines' automated crawlers, allowing sites such as Google and Bing to access Twitter's own search results pages. That could steer extra traffic to the pages and display the network's Promoted Tweets ads to more users. ClickZ (9/27) LinkedInFacebookTwitterGoogle+Email this Story
The State of Email Marketing for Agencies
Check out this infographic summarizing research from 130+ agencies on the state of email marketing. See trends in how agencies are using email marketing to grow business and deliver results for clients. Download the infographic now
  Agency News 
  • Hyundai shop Innocean steps out with FootJoy
    FootJoy has hired Innocean as its creative agency, representing the first client the shop has gotten outside the auto industry. Innocean started as an in-house partner of Korean automaker Hyundai, and the move is raising questions about whether the single-client agency model can still work. Hyundai Vice President of Marketing Steve Shannon thinks Innocean's move will expand its creative horizon and hopes it picks up complementary clients in the luxury and millennial-generation space. Advertising Age (tiered subscription model) (9/27) LinkedInFacebookTwitterGoogle+Email this Story
5 Steps to Building a Mobile Marketing Strategy
Looking for ideas for your 2018 marketing plan? Join Vibes webinar on December 7th to learn the steps that will help you jumpstart your mobile execution plan, from building a business case, budget allocation, to the channels (SMS, MMS, Mobile Wallet, Push) you should select for your goals & objectives. Sign Up Now.
  Marketer News 
  • How Fidelity Investments fell for digital marketing
    Fidelity Investments now spends 40% of its total marketing budget on digital campaigns, compared with 15% in 2008, says Chief Marketing Officer James Speros. Fidelity's commitment to online outreach has only increased during the financial downturn, with the company determined to outpace its rivals' digital efforts. "We believe it’s crucial to stay on top of that space in all of its manifestations," Speros explains. eMarketer (9/28) LinkedInFacebookTwitterGoogle+Email this Story
Fighting Fraud with Ads.txt
Tuesday, December 5th at 10 am EST
Tune in to hear from Forbes, Google, The Economist, MediaMath and the IAB on why ads.txt will be one of the fastest initiatives ever adopted and how it will help combat fraud in the advertising industry. Sign up today
  Sponsored Content 

  Interactive Media 
  • Red Bull engages college students with mobile game
    Red Bull mobile ads in the Spotify iPhone application take users to a landing page and a mobile game in a campaign targeting college students. The landing page also points users to Amazon, where they can buy Red Bull products. "As we all know, college-aged consumers are all about their mobile phones; mobile is the only device they interact with 24/7 -- not e-mail or television," said Cezar Kolodziej, CEO of Iris Mobile. Mobile Marketer (9/28) LinkedInFacebookTwitterGoogle+Email this Story
  IAB News 
  • IAB MIXX is SOLD OUT: Get on the waiting list NOW
    Advertising Week's No.1 destination is SOLD OUT. Digital marketing doesn't happen in a silo, it needs to leverage the full arsenal of platforms and screens -- mobile, social, video, display, and more. The 2012 MIXX Conference & Expo -- the official Interactive Event of Advertising Week -- fuses them all. It's where serious business gets done. Didn't register in time to secure your spot? You may still have a chance. Put your name on the waiting list now to spend two days with executives from the world's biggest brands and ad agencies -- Amazon, American Express, American Honda Motor Company, BBH, Bristol Myers Squibb, Carat, Citi, Cole Haan, Colgate, Coca-Cola, DDB, Dannon, Diageo, Digitas, Disney Channel, Deutsch, E*TRADE Financial, Eileen Fisher, Fidelity Investments, Elizabeth Arden, Experian, GlaxoSmithKline, GUESS, Heineken, and many more. You will be notified if space becomes available. There's still room at the MIXX Expo too. LinkedInFacebookTwitterGoogle+Email this Story
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Position TitleCompany NameLocation
Digital Sales CoordinatorgmcAtlanta/College Park, GA
Sr Director, Ad PolicyYahoo!Santa Monica, CA
Account Executive/Sr. AE, East CoastdeviantARTNew York, NY
Digital Creative ManagerLIN MediaAustin, TX
Digital Ad TraffickerLIN MediaAustin, TX
Digital Ad Operations ManagerLIN MediaAustin, TX
Account ExecutiveYahoo!Toronto, Canada
Advertising Operations Technical LeadPandoraOakland, CA
Advertising Account ExecutiveLeadBoltLos Angeles, CA
Business Development Manager-New InitiativesPandoraOakland, CA
Strategic Account Manager-Advertising Business DevelopmentPandoraOakland, CA
Advertising Campaign ManagerPandoraDallas, TX
RMM Synergy Sales ManagerLIN MediaMultiple Locations, United States
Regional Director, Sales DevelopmentPandoraOakland, CA
Click here to view more job listings.

In the cellars of the night, when the mind starts moving around old trunks of bad times, the pain of this and the shame of that, the memory of a small boldness is a hand to hold."
--John Leonard,
American critic

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