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- FTC considers changing rules about collecting child info
The Federal Trade Commission is proposing to strengthen privacy rules in response to legal data gathering aimed at young target audiences. The overhaul might include requiring a parental signoff on sites that use tracking cookies or that collect e-mail addresses. But industry proponents say too strict regulation will discourage content made for children. "Do we need a broad, wholesale change of the law? The answer is no. It is working very well," says Interactive Advertising Bureau general counsel Mike Zaneis. The New York Times (tiered subscription model)
(9/27)       
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- Brands ask ICANN to launch "do not sell" registry list
Some companies are worried that as ICANN, the Internet-address manager, auctions off hundreds of new top-level domains, there are few ways for brands to protect their names. Advertising industry groups are calling on ICANN to issue stronger trademark protections, including a "do not sell" list to ensure cyber-squatters don't stake claims to brands' digital real estate. Adweek
(9/27)
- Publishers must prepare for the viewable-impressions revolution
Viewable impressions are well on their way to becoming the currency for online ad measurement, writes Peter Naylor, and promise to reduce overcounting and usher in a new era of transparency and ad-buyer confidence. To make that happen, though, publishers will have to completely reevaluate their ad volume and the value of their inventory. "Though arduous, this path is significantly less threatening than the alternative. Businesses that choose not to measure up risk a painful fate," Naylor writes. Advertising Age (tiered subscription model)/DigitalNext blog
(9/27)
 | Introducing the Google Display Network Playbook for Performance Advertisers
The Google Display Network Playbook for performance marketers shows you how you can reach your customers through all the touch points of their day-to-day lives – at scale and with efficiency. Whether you're new to display or are looking for advanced optimization tips, this playbook is for you. Download the playbook today to see how the Google Display Network can enhance your ROI goals. |
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| Company Watch | | |
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- Yahoo partners with Media.net on text-based ad net
Yahoo is resurrecting its shuttered Publisher Network in the form of a new context-based text network called Yahoo Bing Network Contextual Ads. This time, Yahoo is partnering with Media.net to work with publishers and determine the relevancy of editorial content against which small text ads can be placed. Because Media.net would serve the same function for Yahoo as Applied Semantics once did for Google -- before it was purchased and tuned into AdSense -- the partnership invites speculation about whether Yahoo might buy Media.net in the future, Tim Peterson writes. Adweek
(9/27)
- More searchable Twitter might boost reach of Promoted Tweets
Twitter is opening the door to search engines' automated crawlers, allowing sites such as Google and Bing to access Twitter's own search results pages. That could steer extra traffic to the pages and display the network's Promoted Tweets ads to more users. ClickZ
(9/27)
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- Hyundai shop Innocean steps out with FootJoy
FootJoy has hired Innocean as its creative agency, representing the first client the shop has gotten outside the auto industry. Innocean started as an in-house partner of Korean automaker Hyundai, and the move is raising questions about whether the single-client agency model can still work. Hyundai Vice President of Marketing Steve Shannon thinks Innocean's move will expand its creative horizon and hopes it picks up complementary clients in the luxury and millennial-generation space. Advertising Age (tiered subscription model)
(9/27)
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- How Fidelity Investments fell for digital marketing
Fidelity Investments now spends 40% of its total marketing budget on digital campaigns, compared with 15% in 2008, says Chief Marketing Officer James Speros. Fidelity's commitment to online outreach has only increased during the financial downturn, with the company determined to outpace its rivals' digital efforts. "We believe it’s crucial to stay on top of that space in all of its manifestations," Speros explains. eMarketer
(9/28)
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- Red Bull engages college students with mobile game
Red Bull mobile ads in the Spotify iPhone application take users to a landing page and a mobile game in a campaign targeting college students. The landing page also points users to Amazon, where they can buy Red Bull products. "As we all know, college-aged consumers are all about their mobile phones; mobile is the only device they interact with 24/7 -- not e-mail or television," said Cezar Kolodziej, CEO of Iris Mobile. Mobile Marketer
(9/28)
| IAB News | | |
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- IAB MIXX is SOLD OUT: Get on the waiting list NOW
Advertising Week's No.1 destination is SOLD OUT. Digital marketing doesn't happen in a silo, it needs to leverage the full arsenal of platforms and screens -- mobile, social, video, display, and more. The 2012 MIXX Conference & Expo -- the official Interactive Event of Advertising Week -- fuses them all. It's where serious business gets done. Didn't register in time to secure your spot? You may still have a chance. Put your name on the waiting list now to spend two days with executives from the world's biggest brands and ad agencies -- Amazon, American Express, American Honda Motor Company, BBH, Bristol Myers Squibb, Carat, Citi, Cole Haan, Colgate, Coca-Cola, DDB, Dannon, Diageo, Digitas, Disney Channel, Deutsch, E*TRADE Financial, Eileen Fisher, Fidelity Investments, Elizabeth Arden, Experian, GlaxoSmithKline, GUESS, Heineken, and many more. You will be notified if space becomes available. There's still room at the MIXX Expo too.
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| Position Title | Company Name | Location |
| Digital Sales Coordinator | gmc | Atlanta/College Park, GA |
| Sr Director, Ad Policy | Yahoo! | Santa Monica, CA |
| Account Executive/Sr. AE, East Coast | deviantART | New York, NY |
| Digital Creative Manager | LIN Media | Austin, TX |
| Digital Ad Trafficker | LIN Media | Austin, TX |
| Digital Ad Operations Manager | LIN Media | Austin, TX |
| Account Executive | Yahoo! | Toronto, Canada |
| Advertising Operations Technical Lead | Pandora | Oakland, CA |
| Advertising Account Executive | LeadBolt | Los Angeles, CA |
| Business Development Manager-New Initiatives | Pandora | Oakland, CA |
| Strategic Account Manager-Advertising Business Development | Pandora | Oakland, CA |
| Advertising Campaign Manager | Pandora | Dallas, TX |
| RMM Synergy Sales Manager | LIN Media | Multiple Locations, United States |
| Regional Director, Sales Development | Pandora | Oakland, CA |
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| Click here to view more job listings. |
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- Friday, September 21, 2012
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