| News about digital retail commerce |  |
- YouTube might let video creators start charging
Google-owned YouTube reportedly is in talks to allow creators who post video to charge viewers. The move would provide a revenue stream for the company and potentially attract creators who want the website to adopt a subscription system, rather than rely strictly on ads for revenue. The Wall Street Journal
(1/29)
| Online Retail Trends |  |  |
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- Study: Why do customers buy online?
Recent research from MIT, Facebook, Google and Target reveals the top seven reasons consumers make a purchase online, with 75% citing lower prices, 63% liking the always-open aspect of online stores and 59% picking free delivery. Speed, ease, range of merchandise assortment and choice rounded out the list. eConsultancy.com
(1/29)
| New Media & Technology |  |  |
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- Are mobile ordering apps a must have?
Almost 7 in 10 mobile users have placed a restaurant order using their device, while half have downloaded at least one restaurant-specific application and 55% have added a listing on a multi-restaurant application such as Yelp and Urbanspoon, according to a survey. The poll also found that discounts and loyalty points would make the majority of mobile users more likely to take advantage of mobile ordering. FastCasual.com
(1/29)
- Luxury retailers use mobile to fight showrooming
Luxury retailers need to embrace mobile and incorporate it further into the shopping experience to reduce the risk of showrooming, experts say. "Wise marketers are embracing the idea of mobile devices in the hands of shoppers rather than fearing it," said marketer Jeff Hasen. Luxury Daily
(1/29)
| Companies in the News |  |  |
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- Amazon takes measured approach to Asian growth
Amazon operates 25 fulfillment centers in key Asian cities, and sales in Asia and Australia increased 23.1% last year compared with 2011. However, the U.S. online giant lags behind players including China's Alibaba Group Holding and Japan's Rakuten. "Amazon is being patient because they have the infrastructure in place and they've been building it out for a pretty long time," ChannelAdvisor CEO Scot Wingo said. Internet Retailer
(1/29)
- Belly enhances mobile with free samples to win new customers
The appeal of free samples fuels Chicago startup Belly's new Belly Bites program aimed at small local businesses. Bites works in Belly's mobile rewards program, allowing businesses to highlight free samples to lure new customers instead of waiting for existing customers to build up reward points. GigaOm
(1/29)
| Interactive Advertising |  |  |
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- Report: Brands open their wallets for social media
Nine out of 10 brands are using free social media products such as Twitter and Facebook -- and a growing number are willing to spend serious sums to bolster their campaigns on the platforms, according to a Nielsen and Vizu report. Seven out of 10 brands earmark up to 10% of their marketing budgets for social media ads and content generation, while 13% dedicate a fifth or more of their spending. "Advertisers are starting to look at social media as an integrated part of their advertising strategy," says Nielsen's Jeff Smith. The New York Times (tiered subscription model)/Media Decoder blog
(1/29)
| Shop.org Spotlight |  |  |
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- A year in review: NRF releases 2012 Annual Report
View a snapshot of how NRF is working on your behalf in its recently released and fully interactive Annual Report. The 2012 digital edition covers NRF's campaigns for smarter health care changes and advocating for retailers on swipe fees; telling the industry’s story on Capitol Hill; thought leadership in national and international media; and a glimpse into 2012 events, including Retail's BIG Show and the Shop.org Summit. Explore our year.
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