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February 5, 2013
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Stories from the Street 
  • How small businesses are digging into their data
    Services such as Swipely are giving small companies affordable ways to track and analyze data to gain new insights about their customers. For example, restaurant owner Chad Burns uses the service to keep track of key information such as his customers' birthdays and favorite dishes. "Say it's one of our best customers and they come every Saturday night and they love the salmon dish," he said. "If I get salmon in, I can send them a note and let them know I have their favorite dish." Reuters (2/4) LinkedInFacebookTwitterGoogle+Email this Story
Caring for Customers 
  • What Super Bowl ads can teach you about marketing
    From Best Buy's "Asking Amy" commercial to Budweiser's "Brotherhood" spot, this year's Super Bowl was full of memorable ads that provide some key insights about effective marketing. The commercials illustrate the importance of including a clear call to action, emphasizing your company's value proposition and taking advantage of unexpected opportunities to reach out to consumers, experts say. Entrepreneur online/The Daily Dose blog (2/4) LinkedInFacebookTwitterGoogle+Email this Story
  • Cleaning up your online marketing errors
    Businesses should clean up outdated online information and underutilized social media accounts because they can make life more difficult for your customers, writes Jennifer Shaheen of the Technology Therapy Group. For example, you should verify that local directories contain accurate information about your business, and you should consolidate superfluous social media accounts. Small Business Trends (2/3) LinkedInFacebookTwitterGoogle+Email this Story
Keeping Shop 
  • 5 ways to help your employees get fit
    Spurring your employees to get fit can boost engagement and teamwork. To get started, try setting up a challenge board that directs them to complete tasks such as running a few laps or exercising at their desks. You could also encourage your team to enter a 5K together or volunteer as coaches for children's team sports. Intuit Small Business Blog (2/1) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Why you should educate your customers
    Customers can do a better job of spreading the word about your business when they are both satisfied with your work and knowledgeable about what you do, writes Tony Messer. An educated customer "will be a more powerful advocate of your services," he notes. Duct Tape Marketing (2/1) LinkedInFacebookTwitterGoogle+Email this Story
  • Free software to safeguard your personal data
    The Internet is full of security threats, but there are several free tools available that can help you to protect sensitive information from prying eyes. For example, you can use KeePass to store lengthy passwords, and you can use TrueCrypt to encrypt your data. PCWorld (2/1) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
SmartQuote 
Every single digital marketing mistake your organization makes ... comes with a cost."
--Jennifer Shaheen, CEO and president of the Technology Therapy Group, writing at Small Business Trends
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