| News for the sign and visual communications industry |  |
- Tesco tests magic mirrors, other in-store digital tools
Tesco is testing digital kiosks from tech provider Cisco in the F&F fashion departments of three UK stores, allowing fans of the brand to browse and buy using a touch screen. One store has also installed a Kids StyleMe Mirror that lets children virtually try on clothes. "We're mashing up the physical and the virtual, bringing the online in-store, so that the in-store experience is better both as an online experience but also as an in-store experience," said Cisco director Lisa Fretwell. Techworld (U.K.)
(1/23)     
- Saudi Telecom taps Navori for digital signage
Over the past two years, Saudi Telecom has deployed a digital signage system with centralized management from Switzerland-based Navori, starting with two flagship stores and 19 branded outlets in Saudi Arabia. The system is now up and running in 83 stores. Digital Signage Today
(1/16)
 | Achieve maximum sign face brightness using fewer LEDs
NEW 3M™ Envision™ Translucent & Diffuser Films achieve vibrant, richly colored graphics with fewer LEDs. The diffuser films are available with two levels of light transmission, 50% and 60%, to manage sign face brightness. The translucent films come in standard and custom colors, and as an inkjet printable film. Details & samples
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| Technology and Trends |  |  |
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- SMBs are embracing local online advertising
Digital local advertising will grow into a $24.5 billion business in 2013, an increase of 31% from last year, according to a Borrell Associates study. SMBs will account for a sizable chunk of that increase, with much of their cash going to targeted display ads and paid search campaigns. eMarketer
(1/23)
- STRATACACHE debuts interactive retail solution
Digital signage provider STRATACACHE unveiled its Digital Play solution at the National Retail Federation's conference earlier this month. The system of interactive digital displays that shoppers can activate by waving hands or stamping feet lets merchants interact with customers throughout the shopping process, the company says. Digital Signage Today
(1/21)
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