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11 December 2012
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News for mobile marketing professionals

  Campaigns & Strategies 
  Integrated Marketing 
  Research & Metrics 
  • Mobile marketing set to surge, but obstacles remain
    Confusion about the mobile platform, a gap in technical expertise and a lack of precision in measuring return on investment are among the factors holding back marketers when it comes to mobile. But marketers will still be spending half their budgets on mobile by 2017, according to Experian Marketing Services. "Organizations are reluctant or not committing to investing in the [mobile] channel just yet until they feel confident that they can measure the return that they get," said Dave Audley, Experian's head of research and consulting. Marketing Mag (Australia) (10 Dec.) LinkedInFacebookTwitterEmail this Story
  • Privacy, safety concerns weigh on Hong Kong's mobile shoppers
    Shoppers in Hong Kong appear willing to spend more on their mobile devices but remain wary due to safety and privacy concerns, according to PayPal. These consumers "need to feel more secure and have a deeper level of trust with brands if they're to feel safe enough to do all their holiday shopping via mobile," said Kerry Wong, PayPal's managing director for Hong Kong, Korea and Taiwan. (Singapore) (06 Dec.) LinkedInFacebookTwitterEmail this Story
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Alas for those that never sing, But die with all their music in them."
--Oliver Wendell Holmes Sr.,
American physician, writer and poet

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