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11 December 2012
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News for mobile marketing professionals

  Campaigns & Strategies 
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Integrated Marketing 
 
Whitepaper: SDN: How do you get there from here?
Are the growing data needs of mobile, cloud, big data and social threatening today's enterprise networks? Scalable processes, a phased integration approach and the appetite to optimize over time are key components of a modern network. It's how agile organizations prepare for the data needs of tomorrow.
Explore the whitepaper to start down the path toward SDN.

  Research & Metrics 
  • Mobile marketing set to surge, but obstacles remain
    Confusion about the mobile platform, a gap in technical expertise and a lack of precision in measuring return on investment are among the factors holding back marketers when it comes to mobile. But marketers will still be spending half their budgets on mobile by 2017, according to Experian Marketing Services. "Organizations are reluctant or not committing to investing in the [mobile] channel just yet until they feel confident that they can measure the return that they get," said Dave Audley, Experian's head of research and consulting. Marketing Mag (Australia) (10 Dec.) LinkedInFacebookTwitterEmail this Story
  • Privacy, safety concerns weigh on Hong Kong's mobile shoppers
    Shoppers in Hong Kong appear willing to spend more on their mobile devices but remain wary due to safety and privacy concerns, according to PayPal. These consumers "need to feel more secure and have a deeper level of trust with brands if they're to feel safe enough to do all their holiday shopping via mobile," said Kerry Wong, PayPal's managing director for Hong Kong, Korea and Taiwan. Marketing-Interactive.com (Singapore) (06 Dec.) LinkedInFacebookTwitterEmail this Story
  Featured Content 
 

  SmartQuote 
Alas for those that never sing, But die with all their music in them."
--Oliver Wendell Holmes Sr.,
American physician, writer and poet


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